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Adobe Real-Time CDP Business Practitioner Professional Sample Questions:

1. A data architect is configuring an XDM data model to onboard customer data to the Real-Time Customer Profile.
Which three items should the data architect keep in mind when defining identities for the data model? (Choose three.)

A) A schema must have one primary identity and one other person identity.
B) A schema must have a single primary identity in order for the schema to be enabled for use in the Real-Time Customer Profile.
C) Field(s) intended to be used for identity service must be of type string.
D) A schema must use an identity Map for ingesting identities.
E) A schema's identity field(s) should have values unique to a single customer profile.

2. What are common use cases for Data Usage Labeling and Enforcement (DULE) policies? (Select two.)

A) Assigning labels to audience segments for campaign purposes.
B) Managing data compliance with regulations like GDPR or CCPA.
C) Preventing activation of sensitive data to non-compliant destinations.
D) Exporting labeled data for external processing.

3. What actions can be performed when building segments in Adobe RT-CDP? (Select two.)

A) Apply data governance policies during segment creation.
B) Export segments directly without activation workflows.
C) Combine multiple data sources using unified schemas.
D) Define custom attributes for segmentation criteria.

4. What are common criteria used to define segments in Adobe RT-CDP? (Select two.)

A) Static batch ingestion rules.
B) Behavioral data such as purchase history.
C) DULE policy enforcement rules.
D) Demographic attributes such as age and gender.

5. While modeling the real-time customer profile, it is discovered that a single customer profile can have multiple address types (Home, Office, Shipping) as seen from the customer's data warehouse. Given this discovery, what is the best option to choose for modeling the customer addresses for the Real-Time Customer Profile?

A) Model addresses as an array of addresses in an XDM Individual Profile class-based schema
B) Model each address as its own distinct object within an XDM Individual Profile class-based schema
C) Model addresses as static key-value pairs in a lookup table outside of the XDM schema
D) Model addresses as individual events using an XDM Experience Event class-based schema

Solutions: