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Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:

1. Your marketing team reports inaccurate customer segmentation results after launching a new campaign. After reviewing the data, you notice that identity resolution was not enabled. What should be your next action?
Response:

A) Recreate the campaign with a new profile schema.
B) Apply a fallback profile segmentation rule.
C) Enable Identity Resolution and reprocess the customer data.
D) Reassign the campaign to a static data source.

2. Your team launched a multi-channel marketing campaign and requested a report tracking customer journeys. After reviewing the report, you notice that only email engagement data is displayed. After troubleshooting, you discover that identity stitching was not enabled. What should be your next step?
Response:

A) Enable identity stitching across data views and refresh the report.
B) Add a new campaign view for tracking all channels.
C) Apply segment filters for other channels.
D) Create a calculated metric for customer journeys.

3. Your team is sharing monthly campaign performance reports with external partners, but some partners report missing files. After investigating, you discover that access permissions were not set correctly. What should you do next?
Response:

A) Use fallback metrics for incomplete reports.
B) Increase the report delivery frequency.
C) Reassign report distribution tasks to the marketing team.
D) Update access permissions to include all intended recipients.

4. Which Adobe CJA features support project-level report sharing?
(Select two.)
Response:

A) Folder Management
B) Report Sharing Settings
C) Campaign Priority Manager
D) Profile Sync Module

5. An organization requires a dashboard which has data visualizations for all its key KPIs. This dashboard is to be created for executive users who can access it anytime, anywhere. As a CJA Business Practitioner with admin privileges, what is the recommended option to create this dashboard?
Response:

A) Report Builder Report
B) Ad Hoc Analysis Panel
C) Mobile Scorecard
D) Workspace Project

Solutions: