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  • CSMP-001 (Certified Sales and Marketing Professional (CSMP))
  • Exam Code: CSMP-001
  • Exam Name: Certified Sales and Marketing Professional (CSMP)
  • Certification Provider: GAQM
  • Corresponding Certification:GAQM: Sales And Marketing
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CSMP-001

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GAQM CSMP-001 Exam Syllabus Topics:

SectionObjectives
Topic 1: Telemarketing- Communication Skills
  • 1. Customer Service Excellence
  • 2. Telephone Sales Techniques
  • 3. Verbal Communication
- Sales Execution
  • 1. Negotiation Fundamentals
  • 2. Trust Building
  • 3. Callbacks and Follow-Up
  • 4. Script Development
  • 5. Pre-Call Planning
  • 6. Closing the Sale
Topic 2: Branding- Brand Management and Evaluation
  • 1. Balanced Scorecard
  • 2. Middleton's Brand Matrix
  • 3. Customer Brand Connection
  • 4. SWOT Analysis
  • 5. Evaluation Interpretation
  • 6. Brand Launch
  • 7. Brand Health Measurement
- Brand Development
  • 1. Mission and Vision Creation
  • 2. Brand Name and Slogan Development
  • 3. Brand Positioning
  • 4. Visual Identity Creation
  • 5. Brand Fundamentals
Topic 3: Marketing with Social Media- Social Media Strategy
  • 1. Social Media Team Development
  • 2. Social Media Fundamentals
  • 3. Marketing Mix Integration
  • 4. Social Media Planning
- Execution and Analytics
  • 1. Community Building
  • 2. Facebook, LinkedIn and Twitter Marketing
  • 3. Metrics and Analysis
  • 4. Social Media Management Tools
  • 5. Blogging and Vlogging
  • 6. Specialty Social Platforms
  • 7. Trend Monitoring
  • 8. Damage Control
Topic 4: Building Relationships for Success in Sales- Communication and Networking
  • 1. Relationship Selling Communication Skills
  • 2. Non-Verbal Messages
  • 3. Networking Management
  • 4. Small Talk Techniques
- Relationship Building
  • 1. Relationship Formation Factors
  • 2. Disclosure Techniques
  • 3. Customer Focus
  • 4. Influencing People
Topic 5: Dynamite Sales Presentations- Presentation Delivery
  • 1. Professional Dress
  • 2. Presentation Preparation
  • 3. Successful Presentation Elements
  • 4. Presentation Skills
- Proposal Development
  • 1. Writing Proposals
  • 2. Editing Techniques
  • 3. Proposal Formats
Topic 6: Marketing and Sales- Marketing Fundamentals
  • 1. Recognizing Trends
  • 2. Market Research
  • 3. Defining Marketing
  • 4. Mission Statements
  • 5. Strategies for Success
- Marketing Planning and Promotion
  • 1. Trade Shows
  • 2. Increasing Business
  • 3. Advertising
  • 4. Developing a Marketing Plan
  • 5. Brochures
  • 6. Networking
Topic 7: Body Language- Non-Verbal Communication
  • 1. Posture Monitoring
  • 2. Mirroring and Leading
  • 3. Facial Expressions
  • 4. Personal Space
  • 5. Body Signals
- Professional Presence
  • 1. Interactive Exercises
  • 2. Professional Appearance
  • 3. Handshake Techniques
Topic 8: Basic Internet Marketing- Internet Marketing Fundamentals
  • 1. Internet Marketing Concepts
  • 2. Internet Marketing Planning
  • 3. Online Influence Expansion
- Digital Marketing Techniques
  • 1. Online Advertising
  • 2. Search Engine Optimization (SEO)
  • 3. Email Marketing

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