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Google adwords-display Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Bidding and Optimization | - Smart bidding strategies - Conversion tracking and optimization |
| Topic 2: Ad Formats and Creative | - Image and video ad formats - Responsive display ads |
| Topic 3: Audience Targeting | - Demographic and affinity audiences - In-market and custom intent audiences |
| Topic 4: Measurement and Performance | - Attribution models and performance evaluation - Campaign reporting and analytics |
| Topic 5: Display Advertising Fundamentals | - Google Ads Display Network basics - How Display campaigns work |
Google Display Exam Practice Test Sample Questions:
You are managing a Google AdWords campaign for a company. You launch a new display
campaign. In the first week of the campaign launch, you noticed a large number of clicks but no conversions. Which of the following actions can you perform to resolve the issue?
Each correct answer represents a complete solution. Choose two.
- A. Verify that your conversion code is set up correctly.
- B. Increase bidding for successful sites.
- C. Check the ad creative and the landing page to make sure they are well matched.
- D. Evaluate performance of campaign regularly.
Correct Answer: A,C 🗳️
What tool is being used in the image below?
- A. Site and Category Exclusion tool
- B. Website Optimizer tool
- C. AdWords Editor tool
- D. Wonder Wheel tool
Correct Answer: D 🗳️
Lily has created a display campaign to help support her consulting business. She wants to find the best keywords based on the site content. Which of the following Google AdWords tools should she use to accomplish the task?
- A. My Change History tool
- B. Keyword tools
- C. Display ad builder
- D. Conversion optimizer
Correct Answer: B 🗳️
Consider an advertiser that is trying to sell more coffee beans. The advertiser has identified
keywords for the ad groups: gourmet coffee beans, organic coffee beans, and French roast beans. Which keyword wouldn't be a good choice to include in the ad group gourmet coffee beans?
- A. Specialty coffee
- B. Gourmet coffee beans
- C. Gourmet coffee
- D. French roast coffee beans
Correct Answer: D 🗳️
You work as a consultant for uCertify Inc. You are managing Google AdWords campaign for the company. You launch a new display campaign. After two weeks of launching the campaign, you plan to exclude additional sites and change bids. According to AdWords display best practices, what should you do before making significant changes to your display campaign?
- A. Wait until your campaign has accrued five or more conversions and 100 or more clicks per site.
- B. Wait until your campaign has accrued fifty or more conversions and 1000 or more clicks pe r site.
- C. Wait until your campaign has accrued one or more conversions and fifty or more clicks per site.
- D. Wait until your campaign has accrued 100 or more conversions and 1000 or more clicks pe r site.
Correct Answer: A 🗳️
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