- Exam Code: 1Z0-340-24
- Exam Name: Oracle Eloqua Marketing 2024 Implementation Professional
- Certification Provider: Oracle
- Corresponding Certification:CX Marketing
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Oracle 1Z0-340-24 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Understanding Data Model | - Describe Eloqua data objects and their relationship - Describe the process for adding, capturing, and enhancing data in Eloqua, including the purpose of the AppCloud |
| Branding and Deliverability | |
| Configuring Forms | |
| Managing Database | |
| Implementation Overview | - Identify the pre-requisite documents and the key client attendees required for an implementation - Describe the major milestones and key deliverables of the available implementation offerings |
| Configuring Additional Eloqua Services | |
| Configuring Security Settings | - Explain the importance of asset permissions and contact level security - Configure company settings - Create users and customize a security group |
| Using AI Capabilities in Eloqua | |
| Tracking Script | |
| Implementing Automation | |
| Understanding Eloqua Fundamentals | - Create a segment - Create an email - Generate key reports |
| Integrating CRM | |
| Configuring Email Configuration and Preference Management |
Oracle Eloqua Marketing 2024 Implementation Professional Sample Questions:
Question 1
Which is an example of Profile Criteria?
A. Email Clickthrough
B. Form Submit
C. Contact Field
D. JavaScript
Question 2
Which three client-requested scenario can you configure natively within an Update Rule in Eloqua? (Choose three.)
A. the contract's Job Role contact field with the value listed within the contact's Title field
B. the contact's Job Role contact field with the value listed in the Role field of a linked custom object record
C. the contact's Job Role contact field with a static value based on the value within their Title field
D. the contract's Job Role contact field with the value matched to the Contact's Title field within a lookup table
Question 3
How should you configure an external call to work with Custom Object records?
Response:
A. Create an external call and set the datatype to User.
B. Create an external call and set the datatype to Contact, then ensure that linked data objects is selected.
C. Create an external call and set the datatype to Custom Record.
D. Create an external call and set the datatype to Data Card.
Question 4
Which three are filter criteria options when creating a segment? (Choose three.)
A. compare contact fields
B. sent specific emails
C. custom object linked to another custom object
D. clicked specific email links
E. opened emails from campaigns
Question 5
You have a large list of opt-out requests that were collected via the corporate website before Eloqua was implemented.
Why is it important to upload those contacts using the import purpose of "Unsubscribe"? (Choose the best answer.)
A. to ensure the email addresses are in the Unsubscribe table, but not in the Contact table
B. to ensure the email addresses are added to the Excluded Domains
C. to ensure the email addresses will not receive promotional emails, but that they still receive transactional emails
D. to ensure the email addresses are added to the Master Exclude
Solutions:
| Question 1 Answer: C | Question 2 Answer: A,B,D | Question 3 Answer: C | Question 4 Answer: A,D,E | Question 5 Answer: A |
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