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Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:

1. When you add a Conversion Tracking Tag to a Conversion Acknowledgement page, each time a visitor completes a transaction, conversion credit will be attributed to the sourcing campaign by default.
Which name-value pair should you append to the Conversion Tracking Tag to clear the cookie in order to eliminate potential duplicate reporting?

A) tracking=first
B) tracking-once
C) action=single
D) action=once
E) action=last

2. Your customer needs to capture information about subscribers that clicked on links categorized as blue eyeglasses products, so that they can then send them a follow-up promotional email.
How can you configure this in Responsys?

A) In the HTML of all campaign assets, the <a href> tag must use the ATR attribute inside the tag. The value of the attribute can be a value that will define that the link is meant for blue eyeglasses. In Responsys, use the link evaluator and enter the value of the attribute.
B) In the Account Management screen, select Set link tracking preferences and create a link category for blue eyeglasses. Set this category in link tables for any link regarding blue eyeglasses. You can use this link category in creating a filter definition.
C) In Message Designer, click the Link tracking button. You can create a link object for blue glasses.
Apply this object to all open programs that use current campaigns.
D) In the Link Table screen, open the Categories Designer window. Use the categories designer; create a blue glasses object that can be associated with all the link tables in Responsys and assign it to all current campaigns. You can use this link category in creating a filter definition.

3. Before moving a campaign to production you need to test whetherthe links are working properly.
What functionality should you use in Responsys?

A) In Program, you can use the Test tab because it will display any issues with links according to a campaign.
B) Using RPL, use the clickthrough() method to iterate throughthe associated link table and test that they do not retrieve 404 errors.
C) In the Testing section of a campaign Workbook, there is a Test links button that can automate this process.
D) You should test all links manually.

4. Using Email Message Designer, identify two HTML tags that you can use to create a dynamic region for an email campaign. (Choose two.)

A) <div>
B) <td>
C) <br>
D) <dynamicregion>

5. You discovered that your main competitor's employeesare subscribed to receive your promotional campaigns directly to their work email addresses.
What should you do in Responsys to prevent your campaigns from being sent to the work email addresses of the competitor's employees, although this is not a complete solution?

A) Search the list for the domain name of the competitor and select the block option for each user that is found.
B) In the Account Admin screen, select Define email domain rules and create an audience exclusion by entering the competitor's domain name.
C) Create a Non-Competitor Program using Program Designer.
D) Periodically run the scrub utility and delete all email addresses from your competitor's domain.

Solutions: