- Exam Code: PEGACPMC74V1
- Exam Name: Certified Pega Marketing Consultant (CPMC) 74V1
- Certification Provider: Pegasystems
- Corresponding Certification:Pega CPMC
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Pegasystems PEGACPMC74V1 Exam Overview:
| Certification Vendor: | Pegasystems |
|---|---|
| Exam Name: | Certified Pega Marketing Consultant (CPMC) 74V1 |
| Exam Number: | PEGACPMC74V1 |
| Passing Score: | 70% |
| Real Exam Qty: | 60-63 |
| Available Languages: | English |
| Exam Format: | Scenario-based, Drag and Drop, Multiple Choice |
| Certificate Validity Period: | 2 years |
| Exam Duration: | 90 minutes |
| Related Certifications: | Certified Pega Decisioning Consultant (CPDC) 74V1 Certified Pega Business Architect (CPBA) 74V1 |
| Exam Price: | $175 USD |
| Recommended Training: | Pega Marketing 74V1 Training |
| Exam Registration: | Pearson VUE Pega Exam Registration Pega Academy Certification Portal |
| Sample Questions: | DOWNLOAD DEMO |
| Exam Way: | Online proctored or in-person at Pearson VUE test centers |
| Pre Condition: | No formal prerequisites; hands-on experience with Pega Marketing and related training recommended |
| Official Syllabus URL: | https://academy.pega.com/certification/certified-pega-marketing-consultant-cpmc-74v1 |
Pegasystems PEGACPMC74V1 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Outbound Customer Engagement | 8% | - Delivery and tracking - Channel and treatment setup - Campaign configuration and execution |
| Decision Strategies | 17% | - Adaptive models and decision logic - Filtering, prioritization, and arbitration - Strategy designer components |
| Next-Best-Action | 8% | - NBA framework and architecture - NBA decision flow |
| Real-time Marketing | 15% | - Real-time decisioning integration - Interaction history and context - Personalization and response handling |
| Customer Selection | 20% | - Data import and attribute mapping - Segmentation and audience building - Dynamic and static customer lists |
| Analytics | 20% | - Model management and monitoring - Predictive models and adaptive analytics - Performance metrics and reporting |
| Offer Management | 12% | - Offer attributes and constraints - Offer creation and hierarchy - Eligibility and applicability rules |
Ask Us Anything About PEGACPMC74V1
The PEGACPMC74V1 exam is Pegasystems's path to the Certified Pega Marketing Consultant (CPMC) certification, a credential at the Specialist level. It confirms you can apply the Pegasystems Certified Pega Marketing Consultant (CPMC) 74V1 objectives in realistic scenarios — the kind of proof that changes job conversations. It also connects to a wider certification family covering Certified Pega Decisioning Consultant (CPDC) 74V1, Certified Pega Business Architect (CPBA) 74V1, so the effort keeps compounding. It's easier to want than to earn, which is exactly why structured practice beats good intentions.
The Pegasystems Certified Pega Marketing Consultant (CPMC) 74V1 blueprint spans 7 domains, led by Outbound Customer Engagement (8%), Offer Management (12%), and Next-Best-Action (8%). Treat the weightings as your study budget — heavier domains earn heavier hours. The full topic list is in the exam topics section above; plan against it, not against guesswork.
The Pegasystems Certified Pega Marketing Consultant (CPMC) 74V1 exam packs 60-63 questions into 90 minutes. Convert that into a tempo before test day: minutes divided by questions is your per-item budget, and anything burning double its budget gets flagged and revisited at the end. Rehearse the tempo against a real timer — every ITPassLeader engine session enforces one — until finishing with review time to spare feels routine.
Passing Pegasystems Certified Pega Marketing Consultant (CPMC) 74V1 requires 70%, and each attempt costs $175 USD — retakes included, at full price. The sound strategy is arriving over-prepared: drill with ITPassLeader practice questions until your timed scores clear the mark across several consecutive sessions, then register. Over-preparation is cheaper than re-registration.
Pegasystems lists the Pegasystems Certified Pega Marketing Consultant (CPMC) 74V1 question formats as: Multiple Choice, Scenario-based, Drag and Drop. Formats shape tactics — find the actual question sentence inside long scenario stems before reading the rest, and re-verify every selection on multi-answer items. ITPassLeader's 65 practice questions drill these formats until only the content feels new on exam day.
The PEGACPMC74V1 exam is offered in English. Choose the language where your reading stays fastest under pressure — slow comprehension taxes every question in a timed exam. Testing in English? Daily sessions with ITPassLeader's English PEGACPMC74V1 practice questions double as terminology training.
The certification earned through the Pegasystems Certified Pega Marketing Consultant (CPMC) 74V1 exam remains valid for 2 years. Note the expiry date the day you pass and research the recertification path early — a planned renewal is an errand, an expired credential is a project. Pegasystems owns these rules, so verify the current ones on the official certification page as your window approaches.
All three versions carry the same 65 expert-written questions — you're choosing a study environment, not a content tier:
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Most candidates mix formats — PDF for reading, an engine for timed rehearsal.
Yes. ITPassLeader's free Pegasystems Certified Pega Marketing Consultant (CPMC) 74V1 PDF demo contains genuine sample questions with complete verified answers, so you can judge the quality firsthand. Every purchase includes 365 days of free updates, and renewing after expiry costs 50% of the regular price from your member zone. Inspect first — confident material has nothing to hide.
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Pegasystems Certified Pega Marketing Consultant (CPMC) 74V1 Sample Questions:
In Pega Customer Decision HubTM, the characteristics of a proposition are defined using ______________.
- A. Logos
- B. Properties
- C. Banners
- D. Database columns
Correct Answer: B 🗳️
When a customer is offered a proportion that was already accepted, this is because_____________.
- A. the propositions are filtered based on eligibility
- B. the strategy uses interaction history to exclude previously accepted offers
- C. the customer intent was captured incorrectly
- D. there is no filter for previously accepted offers in the strategy
Correct Answer: D 🗳️
What is a proposition in Pega Customer Decision HubTM?
- A. Offers for sales, cross sell, and retention
- B. Customer facing action
- C. Any kind of offer
- D. Treatment
Correct Answer: A 🗳️
The Filter component is used to filter ________________________.
- A. attributes
- B. propositions
- C. adaptive models
- D. customers
Correct Answer: B 🗳️
In a strategy, the proportions are imported using ________________________.
- A. Import Data component
- B. Offer Data component
- C. Data Import component
- D. Proportion Data component
Correct Answer: D 🗳️
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