- Exam Code: Arch-302
- Exam Name: Salesforce Certified B2C Solution Architect
- Certification Provider: Salesforce
- Corresponding Certification:Salesforce Architect
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Salesforce Arch-302 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Functional Capabilities and Business Value | 7% | - Recommend suitable Salesforce products for business processes - Evaluate product features and business outcomes - Map customer journeys to B2C solutions |
| Topic 2: Integration Strategy | 23% | - Select integration patterns and APIs - Evaluate tools, middleware, and custom development needs - Design secure, scalable, and high-performance integrations |
| Topic 3: Data Models and Management | 25% | - Define data models and relationships across systems - Manage data quality, migration, and lifecycle - Plan data integration, synchronization, and governance |
| Topic 4: Architecture Design | 18% | - Design multi-cloud solution architecture - Address security, compliance, and data residency requirements - Illustrate interactions between Salesforce clouds and third-party systems |
| Topic 5: Discovery and Customer Success | 27% | - Facilitate customer engagement and requirements gathering - Define success criteria and implementation roadmap - Validate architecture, systems of record, and risks |
Salesforce Certified B2C Solution Architect Sample Questions:
A company wants to implement an abandoned cart solution for their ecommerce storefront in Marketing Cloud. The use case is when a customer visits their ecommerce website and adds an item to their shopping cart but does not complete the purchase. After an hour has passed from abandonment, an email containing the item that was in the shopping cart will be sent to the customer to remind them of their incomplete purchase.
What process should a Solution Architect follow to set up the solution?
- A. Implement collect.js in the ecommerce storefront, create a behavioral trigger, create an email in Marketing Cloud, and create a journey.
- B. Export the purchase data from B2C Commerce, import the data into Marketing Cloud, and create an email in Content Builder.
- C. Set up Einstein Recommendations, set up Marketing Cloud Connector, and create an email in Marketing Cloud.
- D. Set up Marketing Cloud Connector, create an email in Marketing Cloud, and create a send trigger.
Correct Answer: A 🗳️
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A B2C Commerce merchant has multiple live sites across different brands and geographies all supported by Service Cloud and Marketing Cloud. Unfortunately, the merchant is having customer service challenges caused by fragmented views of the customer. Customers occasionally use alternate email addresses, make purchases as guests, and contact customer service anonymously. The Success Manager believes that Customer
360 Data Manager could help them solve their problem.
How should a Solution Architect describe the role of Customer 360 Data Manager in this context?
- A. Customer 360 Data Manager can be used to identify multiple records within each separate system representing the same person and assigning them a consistent Global Party ID; additional custom development is then required to relate those IDs between systems.
- B. When Customer 360 Data Manager is provisioned, B2C Commerce, Service Cloud, and Marketing Cloud will automatically use a common core Customer Profile managed by Customer 360 Data Manager.
- C. Customer 360 Data Manager can be used to recognize customers as humans and extend existing records related to that human across connected systems with a consistent Global Party ID.
- D. Customer 360 Data Manager cannot be used across multiple brands within a single merchant environment because the customer as human view cannot support different accounts under separate brands.
Correct Answer: C 🗳️
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Northern Trail Outfitters (NTO) hosts a customer care portal using Service Cloud. The portal uses Marketing Cloud for customer interaction for a number of use cases, including customer sign-up and updates on togged cases. NTO has decided that the connectors provided by Salesforce are not flexible enough for their needs, so they would like to explore a programmatic approach for doing so.
Which two considerations should a Solution Architect point out to NTO as it moves forward to integrate the Service Cloud portal with Marketing Cloud for customer interaction? Choose 2 answers
- A. The Marketing REST API calls are asynchronous, with timeout values of 120 for non-tracking operations and 300 seconds for tracking and data retrieve operations.
- B. NTO can use Marketing Cloud SOAP API for integrating with Service Cloud.
- C. NTO can use Marketing Cloud REST API for integrating with Service Cloud.
- D. The Marketing REST API uses XML request and response bodies and resource endpoints to support multi-channel use.
Correct Answer: B,C 🗳️
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A company, currently using B2C Commerce and Service Cloud, has recently purchased and integrated Salesforce Order Management into its order flow. One of the first projects the company would like to complete is to allow its customers to purchase online and pick up their order in the store.
What flow should a Solution Architect suggest to facilitate this request'
- A. B2C Commerce exports the order to Service Cloud and Salesforce Order Management at the same time.Once the order is picked up by the customer, Service Cloud sends the final status to Salesforce Order Management and B2C Commerce.
- B. B2C Commerce exports the order to Service Cloud. Service Cloud passes the order information to Salesforce Order Management. Once the order is picked up by the customer, Salesforce Order Management updates the final status in Service Cloud.
- C. B2C Commerce exports the order to Salesforce Order Management. Salesforce Order Management passes the order information to Service Cloud. Once the order is picked up by the customer, Service Cloud sends the final status to B2C Commerce.
- D. B2C Commerce exports the order to Salesforce Order Management. Salesforce Order Management passes the order information to Service Cloud. Once the order is picked up by the customer, Service Cloud updates the final status in Salesforce Order Management.
Correct Answer: D 🗳️
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A company Is implementing B2C Commerce, Service Cloud, and Marketing Cloud. The company Is based in Europe and needs to be compliant with GDPR.
Which two design implementations should a Solution Architect use to ensure GDPR compliance?
Choose 2 answers
- A. Use email addresses, SMS, or other channel addresses as the contact key {subscriber key) in Marketing Cloud
- B. Use a Salesforce record ID as a single unique identifier to apply across channels and clouds
- C. Set field-level encryption across B2C Commerce, Marketing Cloud, and Service Cloud
- D. Set tracking site preference for each storefront
Correct Answer: B,C 🗳️
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