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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

1. What is true about page actions? [Choose three answers]

A) You cannot use auto responder emails with page actions.
B) You cannot set the prospect's source campaign with page actions.
C) You can define a page to be a priority page to highlight the activity to Sales reps and other users.
D) It is possible to use URL wildcard by adding * to the end of the URL.

2. which two considerations should be made when implementing an account-based marketing strategy?
Choose 2 answers

A) Account-based marketing can be implemented in stages.
B) Account-based marketing completely replaces broad-based marketing.
C) Account-based marketing personalizes experiences for prospects.
D) Account-based marketing is only a good fit for certain industries.

3. A customer is placing Marketing Cloud Account Engagement tracking code on their website and doesn't understand how first-party tracking differs from third-party tracking.
How would a consultant explain the difference?

A) First-party tracking is not an option in Marketing Cloud Account Engagement, while third-party tracking is.
B) First-party tracking is domain-based while third-party tracking is campaign-based.
C) First-party tracking does not use cookies, while third-party tracking does.
D) First-party tracking tracks prospects across different website domains, while third-party tracking does not.

4. What should be used to match users between Salesforce and Marketing Cloud Account Engagement when enabling User sync?

A) Marketing Cloud Account Engagement user ID
B) Salesforce username
C) User email address
D) CRM ID

5. What would an Administrator set up to have a document automatically download after a successful form completion?

A) Create an email template that includes a link to your document. On your form, add a completion action to "Send autoresponder email" and select the email template that includes the document.
B) Redirect the prospect directly to the URL of the content by checking the box labeled "Redirect the prospect instead of showing the form's Thank You Content."
C) Redirect the prospect to a landing page that has a link to download the content by checking the box labelled "Redirect the prospect instead of showing the form's Thank You Content."
D) Include a link to the content in the Thank You Content of the form.

Solutions: