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CMA Category-Manager Exam Syllabus Topics:

CMA Certified Professional Category Manager (CPCM) Sample Questions:

1. Which of the following is an effective technique for creating compelling stories using data and analytics in category management?

A) Focus on presenting data in a concise and persuasive format.
B) Focus solely on the technical details of the data.
C) Include as much data as possible to ensure thoroughness.
D) Rely on visuals without providing context or narrative.

2. What is the primary purpose of Affinity Models in Category Management?

A) To group similar stores, shoppers, or products
B) To predict future sales trends based on historical data
C) To identify products shoppers switch to when their first choice is unavailable.
D) To identify co-purchase patterns, such as chips and salsa.

3. What is NOT an example of how good storytelling enhances memory and engagement?

A) Engages them emotionally, moving them to action.
B) Initiates neurons in their brain to fire in the same pattern as the speaker's-known as 'neural coupling'.
C) A good story = brain candy.
D) Uses complex language to sound more intellectual.

4. There are 4 chains in the Market, What is the ACV Weighted Distribution for Item A within that Market?
Chain A: Distribution of Item A = Yes, Total Store ACV = $1,000,000
Chain B: Distribution of Item A = No, Total Store ACV = $2,000,000
Chain C: Distribution of Item A = Yes, Total Store ACV = $2,000,000
Chain D: Distribution of Item A = Yes, Total Store ACV = $1,000,000

A) $4,000,000
B) $2,000,000
C) 67%
D) 75%

5. Which statement best describes the relationship between space and assortment in retail planning?

A) Space planning decisions are made independently of assortment planning.
B) Space always comes first and assortment is chosen to fill it exactly.
C) The amount of available space can limit assortment and assortment choices can influence how space is allocated.
D) Assortment always comes first and space is adjusted afterward.

Solutions: