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DMI PDDMv6.0 Exam Syllabus Topics:

SectionObjectives
Analytics & Data- Performance measurement
  • 1. Digital analytics tools
    • 2. Reporting and optimization
      • 3. KPIs and metrics
        Introduction to Digital Marketing- Digital marketing fundamentals
        • 1. Digital vs traditional marketing integration
          • 2. Marketing funnel concepts
            • 3. Customer journey and buyer behavior
              • 4. Principles of digital marketing
                Email Marketing & Automation- CRM and lifecycle marketing
                • 1. Lead nurturing strategies
                  • 2. Email campaign design
                    • 3. Marketing automation workflows
                      Social Media Marketing- Social media strategy
                      • 1. Platform selection and targeting
                        • 2. Community building and engagement
                          • 3. Social media campaign execution
                            Search Engine Optimization (SEO) & Paid Search- Search marketing
                            • 1. Google Ads / PPC basics
                              • 2. SEO fundamentals
                                • 3. Keyword research
                                  Emerging Technologies & AI in Marketing- AI-driven marketing
                                  • 1. Machine learning applications
                                    • 2. AI tools in digital marketing
                                      • 3. Automation and optimization trends
                                        Market Research & Strategy- Research and planning
                                        • 1. Audience segmentation and personas
                                          • 2. Competitive analysis
                                            • 3. Digital research methods
                                              • 4. Setting marketing objectives
                                                Content Marketing- Content creation and strategy
                                                • 1. Storytelling and messaging
                                                  • 2. Content planning and distribution
                                                    • 3. Content strategy development

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