• Exam Code: MCE
  • Exam Name: Marketo Certified Expert Exam (MCE日本語版)
  • Certification Provider: Marketo
  • Corresponding Certification:Marketo Certified Expert
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What is the duration, language, and format of Marketo Certified Expert, MCE Exam

  • Delivery: Onsite/Online proctored (requires camera access) or test center proctored

  • Number of questions: 75 questions

  • Exams are scored based on the number of correct answers divided by the total number of questions

  • Question format: Multiple choice and multiple select

  • Duration: 90 minutes

  • Exam number: AD0-E552

  • Passing mark: 70%

  • Language: English, Japanese

Prerequisites for Marketo Certified Expert, MCE Exam

At a minimum, the candidate seeking accreditation as a qualified market expert must have a combination of:

  • Marketing automation tools

  • Advertising and marketing of data sources.

  • Over 1 year (800-1000+ hours) of hands-on experience using Marketo's conceptual knowledge and recognizing the business context of using advertising and marketing automation.

  • Analysis and reporting tools

  • 1 to 2 years of experience in advertising and general marketing

  • Basic knowledge of marketing automation.

  • 1 year of experience as an advertising and marketing automation professional

  • Task management

For more info visit:

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Marketo MCE日本語 Exam Syllabus Topics:

TopicDetails
Topic 1
  • Identify junk data, learn about merge
  • de-dupe:Working with Duplicate Leads
  • Control your Lead Database: Data Management
Topic 2
  • Define a foldering and naming protocol consistent with Marketo’s best practices
  • Configure fields for data integrity Create a Program Channel
Topic 3
  • How to send out an email when a lead fills out a form: Email Auto Response
  • Configure email settings:Block Field Overwrites: Identify which Fields should not Overwrite
Topic 4
  • Build Smart Lists and start segmenting: Create and Change Views for Lists and Smart Lists
  • Upload a list of leads: Import a List of Leads
Topic 5
  • Working with Channels: Create a Program Channel
  • Check a lead’s activity: Reviewing Lead Details
Topic 6
  • Know about Channelsand TagsIgnored Fields and Blocked Field Updates during List Import
  • Add social tools to landing pages:Social buttons
Topic 7
  • Understand standard system Smart Lists and create Smart Lists to segment leads
  • Customer Data, Leads and Lists Topics
Topic 8
  • Set, create, and edit user roles and assign them to users: Managing User Roles and Permissions
  • Renaming Marketo Assets: Rename Marketo Assets

Reference: https://go.marketo.com/rs/561-HYG-937/images/MarketoMCEPrepGuide2.pdf

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