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Oracle 1Z0-1031 Exam Syllabus Topics:

Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

Question 1

Which of the following is an example of deterministic matching of identities?

A. Making an ID match based on an email address used to log into multiple devices
B. Making an ID match based on IP address
C. Making an ID match based on device type
D. Making an ID match based on browser type
E. Making an ID match based on operating system

Question 2

Which two statements are true about the difference between sampled and unsampled reports? (Choose two.)

A. Sampled reports display an estimate based on a subset of users, and unsampled reports return results based on all users.
B. Sampled reports can be run on smaller audience sizes than unsampled reports.
C. Unsampled reports can be recorded as snapshots, and sampled reports cannot.
D. Unsampled reports can be emailed automatically to users, and sampled reports cannot.

Question 3

Which of the following is a real world use case for a search campaign?

A. Serve different ads to various demographic groups so that messaging is relevant to the user's persona.
B. Ensure customers receive relevant offerings when landing on the site page.
C. Bid up on users who have visited a moving landing page and are searching your keywords or your competitive keywords.
D. Leverage the device-bridging technology to find users across their devices.
E. Conquest against your competitors by reaching users that have shown interest or in-market behavior around competitive brands.

Question 4

Your customer, Alpha Corp, wants to collect data from their global brand website (alpha-corp.com, m.alpha-corp.com), their marketing subdomains (go.alpha-corp.com, products.alpha-corp.com), and their mobile app (available on Android and iOS). How many domains do they have?

A. 3
B. 8
C. 4
D. 6

Question 5

Your client, Alpha Corp, is performing a one-time import of CRM data. They need the data for a single campaign, and due to the nature of the data, it will be obsolete in 14 days. What is the best method for your client to ensure the creation of proper categories and rules?

A. Managed classification
B. Self-classification
C. Self-service OnRamp
D. Corporate classification

Solutions: