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Oracle 1Z0-1031 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Reporting & Optimization | 15% | - Site Hits and Inventory reports - Audience profile and discovery reports - Performance analysis and optimization |
| Tag Implementation & Data Ingestion | 25% | - BlueKai Core Tag deployment - Mobile SDK integration - Server-to-server integration - First-party data ingestion methods |
| Audience Creation & Management | 20% | - Classification and taxonomy setup - Build and configure audience segments - Audience activation and delivery |
| Data Strategy and Scoping | 20% | - Compliance and privacy requirements - Define DMP use cases - Data scoping and collection policies |
| Identity Mapping & Resolution | 20% | - Offline match integration - Oracle ID Graph concepts - ID swapping and mapping strategies |
Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:
Question 1
You want to generate a container to deploy on your mobile website. Identify the two correct ways of configuring the tag from the "Generate Code" dialogue box. (Choose two.)
A. Select "Suppress multiple tagging" advanced configuration option.
B. Select "Suppress cache busting" advanced configuration option.
C. Select "Allow multiple tagging" and "Use multiple IFrames" advanced configuration options.
D. Select the "Disable mobile support" advanced configuration option.
E. Click the "Mobile" configuration template.
Question 2
Which two are attributes of third-party data? (Choose two.)
A. Can be confirmed from multiple outside sources
B. Often billed directly by the media partner
C. Offered on a private marketplace, via direct sales to marketers
D. Free to use for activation, targeting, and analytics
Question 3
Identify two correct statements about pixel campaign delivery method from the following list. (Choose two.)
A. Only data on users that are seen on a go-forward basis is sent.
B. The partner pixel is fired each time the BlueKai data collection pixel fires and collects data in the DMP.
C. This delivery method is always the preferred method of sending audience data out of the BlueKai DMP.
D. Audience data on past users is sent.
E. Uses a transparent 1x1 image pixel
Question 4
Which two data storage locations can be used when implementing Server Data Transfer Batch? (Choose two.)
A. Oracle owned and managed SFTP location
B. Client owned and managed Amazon S3 Bucket
C. Client owned and managed SFTP location
D. Oracle owned and managed Amazon S3 Bucket
E. Client owned Google Cloud Storage
Question 5
Your client wants to run a campaign with a media execution partner that currently does not have an app in the Oracle BlueKai app catalog. What should they do?
A. Create a Dynamic Synchronous container to support the transfer of data.
B. It is not possible to run campaigns with partners that do not currently have apps in the Oracle BlueKai app catalog.
C. Configure the campaign to deliver audience data directly to the partner's web page via JS container tag.
D. Configure custom parameters to deliver data to the media execution partner
E. Manually enter the pixel required for sending campaign data to the partner.
Solutions:
| Question 1 Answer: A,C | Question 2 Answer: C,D | Question 3 Answer: C,E | Question 4 Answer: B,C | Question 5 Answer: E |
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