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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. Your client is considering offsetting some seat governance control over to your agency. You determine that your client would like to create briefs but would prefer your agency to create campaigns and run execution platforms. Based on this, what level of seat governance control must you recommend?

A) Agency ownership of the DMP
B) Full client control
C) Full agency control
D) Client ownership of the DMP

2. Your client has an account with Oracle - Maxymiser and they want to configure the app for this platform within the Oracle DMP and ensure that their pricing model allows them to purchase data on a cost per impression basis.
What campaign solution and pricing model must you select?

A) Email | auction
B) Media targeting | cost-per-stamp
C) Social | real-time bidding
D) Dynamic creative optimization | flat fee
E) Search | % of spend
F) Site optimization | flat fee

3. Identify three environments where you can successfully execute ID swaps from. (Choose three.)

A) OTT box without web view
B) Native apps using BlueKai SDKs without web view
C) Desktop and mobile web sites
D) Hybrid apps using a web view
E) Native apps using BlueKai SDKs using web view

4. Which two are attributes of third-party data? (Choose two.)

A) Can be confirmed from multiple outside sources
B) Often billed directly by the media partner
C) Offered on a private marketplace, via direct sales to marketers
D) Free to use for activation, targeting, and analytics

5. Your client created a campaign but it is not listed as Active. What are two problems? (Choose two.)

A) The campaign did not have labels associated with it.
B) The IDs Delivered section was not configured.
C) The campaign priority was not set.
D) The campaign did not have a set end date.
E) The campaign status was set to Idle.

Solutions: