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Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

1. Northern Trail Outfitters is sending a welcome email to a new group of customers. When the marketer deploys the email, no onereceives it.
Which configuration caused the send to fail?

A) Two fields with ''Email Address data type
B) Failure to choose the send classification
C) Incorrect Sending Relationship

2. A healthcare company imports its patient portal registrations at the parent level business unit (BU).
Themarketing team would like to ensure individual office locations have access to this data without giving access to the parent level BU.
What should the marketing team do in Automation Studio to ensure data is available at the child BU level?

A) Create automations that import the data directly into the child BUs to bypass the parent level BU.
B) After the file import, use the transfer file activity to move data into data extensions in child BUS.
C) After the file import, use the filter activity to populate shared data extensions that are available to child BUs.

3. Northern Trail Outfitters is looking at solutions that provide warnings/advice automatically about Email Sends using Artificial Intelligence.
Which standard tool best does this?

A) Einstein Messaging Insights
B) Einstein Email Recommendations
C) Einstein Copy Insights

4. A marketing manager has created a global template at the top levelto control branding standards and make updates easy. The template needs to be used company-wide across all business units.
How should the manager configure the template once it's moved to the shared folder to ensure it remains on-brand?

A) Select the EditGlobally permission option.
B) Make a copy in each business unit to allow local edits.
C) Select the View and Send permission option.

5. The marketing team wants to test various path within journey based on parameters to assess the effectives of a new email campaign.
Which tool should be used?

A) Path Optimizer
B) Einstain Engagement Activities
C) A/B Testing

Solutions: