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Salesforce MCE-Admn-201 Exam Syllabus Topics:

Section	Objectives
Topic 1: Subscriber and Data Management	- Contact Builder and data architecture 1. Data extensions and data import processes 2. Data model design and contact relationships - List and data management 1. Data hygiene and governance 2. Subscriber lists and segmentation concepts
Topic 2: Email Marketing Operations	- Email Studio setup and configuration 1. Deliverability basics and sender reputation 2. Email send classifications and sender authentication - Content and campaign execution 1. Email content creation and personalization 2. Send scheduling and execution workflows
Topic 3: Analytics, Reporting, and Optimization	- Tracking and reporting 1. Email performance metrics (opens, clicks, bounces) 2. Reporting tools and dashboards - Optimization and troubleshooting 1. Campaign optimization techniques 2. Deliverability troubleshooting
Topic 4: Compliance and Security	- Privacy and regulatory compliance 1. CAN-SPAM and GDPR concepts 2. Subscription and consent management - Security and access control 1. User roles and permissions 2. Data security best practices
Topic 5: Automation and Journeys	- Automation Studio 1. Automation workflows and activities 2. Triggered and scheduled automations - Journey Builder fundamentals 1. Entry sources and journey configuration 2. Basic journey orchestration concepts

Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

Question #1

Northern Trail Outfitters (NTO) uses data extensions for all of their email audiences. A customer reports they unsubscribed several week-end ago, but continue to receive NTO's daily digest at their old address. NTO's Marketing cloud Admin has confidently deleted them from present in the appropriate data extension.
What consideration could account for this behavior?

A. The data extension was not configured as sendable.
B. The email address in All Subscribers is prioritized.
C. Data retention settings were incorrect in the data extension.
D. Contact Builder was not configured properly.

Reveal Solution Discussion 0

Correct Answer: B 🗳️