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Salesforce AP-214 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Einstein for Marketing Cloud | 23% | - Einstein Engagement Scoring - Einstein Copy Insights - Einstein Engagement Frequency - AI-powered personalization and prediction - Send Time Optimization |
| Topic 2: Social Studio | 10% | - Content management and moderation - Social analytics and reporting - Social media publishing and engagement |
| Topic 3: Mobile (SMS/Push) | 13% | - GroupConnect and WhatsApp integration - MobileConnect features and capabilities - MobilePush tools and functionalities - Mobile Studio configuration and usage |
| Topic 4: Triggers | 7% | - Event-driven automation - SOAP and REST API triggers - Data extension and trigger management |
| Topic 5: Interaction Studio | 8% | - Personalization and decisioning capabilities - Real-time interaction management - Integration with other Marketing Cloud modules |
| Topic 6: Journey Orchestration | 25% | - Reporting and performance analysis - Entry sources and audience evaluation - Comparison between Datorama and Google Analytics - Journey design and best practices - Activities and decision splits |
| Topic 7: Ad Studio | 12% | - Integration with advertising platforms - Campaign management and optimization - Audience targeting and segmentation |
Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:
Which three ways can an administrator improve how quickly Journey Builder processes records for entry?
Choose 3 answers
- A. Create a pre-filtered, sendable copy of the data extension for each journey instead of using the same data extension for multiple journeys.
- B. Do not use a filter in the entry source to filter more than 50% of your contacts
- C. Use an ETLtool such as Automation Studio for large-scale segmentation before admitting contacts into Journey Builder instead of filtering contacts within the entry source.
- D. Create a userlD and permission set that will be used only for the configuration of Journey Builder processing.
- E. Make sure you are connected to a fiber internet connection.
Correct Answer: A,B,C 🗳️
What is true about Einstein engagement frequency (EEF). Select 3
- A. EEF uses only commercial send data not transactional
- B. Used to determine correct no of mails to be send so that there are less unsubscribes due to email fatigue.
email fatigue. - C. The model uses data available only in your account
- D. It uses last ISO days engagement data
Correct Answer: A,B,C 🗳️
Explanation: Only visible for ITPassLeader members. You can sign-up / login (it's free).
What Einstein functionality makes predictions for email only?
- A. Einstein Engagement Frequency
- B. Einstein Scoring
- C. Send Time Optimization
- D. Einstein Copy Insights
Correct Answer: A 🗳️
What will you to send a real time email to a customer with a dynamic buy link when available stock goes below 50? Select 2.
- A. Journey api
- B. Email soap api
- C. Transactional messaging api.
- D. Rest api
Correct Answer: C,D 🗳️
28, Whit are the functionalities of ad studio. Select multiple.
- A. linkedin user match.
- B. tiktok user match.Ez
- C. myspace user match.
- D. Iinkedin Company match.
- E. facebook advanced match.
Correct Answer: A,D,E 🗳️
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