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Salesforce MCE-Con-201 Exam Syllabus Topics:

SectionWeightObjectives
Account Configuration12%- Reply Mail Management setup and resolution
- Account hierarchy design and management
- Sender Authentication Package implementation
- Mobile Studio configuration and troubleshooting
Automation20%- Automation type and activity selection
- Automation Studio workflow implementation
- Journey Builder flow design
Discovery and Architecture16%- Data and segmentation strategy design
- Requirements gathering and analysis
- Solution recommendation and long-term maintainability
Integration20%- Marketing Cloud Connect configuration and troubleshooting
- Extension product selection and implementation
- Data model design for personalized messaging
Messaging11%- Deliverability and compliance management
- Cross-channel messaging strategy
- Personalized content design and delivery
Data Modeling and Management21%- Contact identity and data governance
- Data object selection and relationship definition
- Reporting, data views, and tracking extracts

Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

Northern Trail Outfitters wants to enable Sales Cloud users to manually create a segment of both lead and contact records that can be targeted through the Send Flow in Email Studio.
What should a consultant recommend for segmentation?

  • A. Synchronized Data Extension
  • B. Automation Studio
  • C. Salesforce Report
  • D. Salesforce Data Extension
Answer: C

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Northern Trail Outfitters uses separate Marketing Cloud accounts as environments for development, UAT, and production. They want to test all automations and journeys in each environment prior to launching in Production.
Which extension product should be used to speed up the migration of data extensions and Journey Builder configurations between each environment?

  • A. Change Sets
  • B. Configuration Manager
  • C. Ant Migration Tool
  • D. Package Manager
Answer: D

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A school corporation uses one contact per parent/child combination, updating the email address based on who they are sending to. However, they would like to pull data on which email addresses receive which emails.
What functionality could be used to accomplish this?

  • A. Send Log
  • B. Tracking Extract
  • C. Recent Email Send Report
  • D. Data Views
Answer: A

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Northern Trail Outfitters (NTO) has recently purchased Marketing Cloud and wants to secure PII data stored within the system.
Which limitation should the consultant consider when recommending Field-Level Encryption?

  • A. Only list-based sending is supported by Field-Level Encryption.
  • B. Separate encryption keys are required for each business unit NTO requires Field-Level Encryption.
  • C. Encrypted fields will show unencrypted values in standard reports.
  • D. Field-Level Encryption doesn ' t support segmenting, filtering, or querying encrypted fields.
Answer: D

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A customer has a business requirement to exclude email addresses of certain contacts in their loyalty program from the sends with several sender profiles. These contacts are dynamically identified with the help of the SQL query on a daily basis.
What solution should be recommended to automate exclusion of the identified email addresses from all future sends that use specific sender profiles?

  • A. Exclusion data extension
  • B. Publication list
  • C. Suppression list
  • D. Auto-suppression list
Answer: D

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