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Salesforce MCE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. Select all available User Email Preferences

A) Send daily prospect activity emails (for all prospects)
B) Send weekly search marketing email (sent on Mondays)
C) Send weekly search marketing email (sent on Fridays)
D) Send an email when a prospect is assigned
E) Send daily prospect activity emails (for my prospects)
F) Send daily prospect assignment emails
G) Send monthly inactive automations report email
H) Send daily visitor activity emails
I) Send starred prospect activity alerts
J) Send weekly inactive automations report email
K) Send daily visitor assignment emails

2. LenoxSoft has a large database of leads and contacts in Salesforce. These leads and contacts contain information stored in custom fields. They have not imported these leads or contacts into Marketing Cloud Account Engagement or set up any custom fields in Marketing Cloud Account Engagement.
What should their first step in Marketing Cloud Account Engagement?

A) Manually create and map custom fields in Marketing Cloud Account Engagement.
B) Import .CSV file containing custom field data into Marketing Cloud Account Engagement.
C) Import leads and contacts from Salesforce into Marketing Cloud Account Engagement.
D) Enable custom field creation via the Salesforce Connector.

3. Check the lowest and the highest available Prospect's score in Marketing Cloud Account Engagement

A) A+
B) F-
C) F
D) A
E) D

4. "LenoxSoft wants to send an email to existing customers about a new product offering and will be using Handlebars Merge Language (HML) merge fields to personalize the email content. They are concerned some of the recipient prospect records may not have all of the fields populated that will be used to personalize the content.
What two options could be implemented to prevent empty field values from appearing in the email?
Choose 2 answers

A) Use HML merge field modifiers
B) Define default mail merge values for fields
C) Define page actions to replace field values
D) Use HML conditional logic statements

5. LenoxSoft wants to foster a closer relationship between customers and their customer success team. Each customer account is owned by a LenoxSoft success team member, who should be the sender of all Marketing Cloud Account Engagement emails sent to any contacts at that account.
Which setting would make the Marketing Cloud Account Engagement email send from the appropriate success team member?

A) Set the sender of the email as the account owner.
B) Set the sender of the email as a custom CRM user.
C) Set the sender of the email as a specific user.
D) Set the sender of the email as the assigned owner.

Solutions: