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Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:

1. You were in the middle of implementing a new campaign when you were pulled out of it to handle another priority. You now have time to return to configuring the campaignrequirements, but are not sure what requirements you completed and what still need to be addressed.
What steps should you take to understanding the remaining issues that require further configuration in Responsys?

A) Navigate to the Workbook and click the EMD button.
B) Navigate to the Workbook and click the Validate button.
C) Navigate to the Version Test screen and click the Workbook button.
D) Navigate to the Workbook and click the Version Test button.

2. Which coding practice should you use when coding responsive design emailmessages?

A) Use background images freely; they will just not display if not supported on some platforms.
B) Create separate HTML documents for responsive and nonresponsive emails to avoid having the necessary elements and code structure in one document.
C) Keep elements showing up in the responsive version in the same order as they appear in the nonresponsive version: left to right and top to bottom.
D) Include styling code inline between the <HEAD> tags within HTML elements instead of in external files.

3. Which Insight reporting measure should you use to capture the number of clickthroughsand conversions recorded through emails on August 1, 2016?

A) Live Date - August 1, 2016
B) Sent Date = August 1, 2016
C) Event Date = August 1, 2016
D) Sent Date = August 1 to August 2, 2016
E) Interval Date = August 1, 2016 plus one day

4. Using Email Message Designer, identify two HTML tags that you can use to create a dynamic region for an email campaign. (Choose two.)

A) <div>
B) <td>
C) <br>
D) <dynamicregion>

5. You uploaded into the Responsys Content Library an HTML document and three subdocuments personalized with the member level of the subscriber. When you validate the campaign, you get this error: "Email Message preview failed because of template execution runtime error, detailed error: property MEMBER_LEVEL for datasource CONTACTS is not defined in the datasources." How should you correct this error?

A) You did not select the MEMBER_LEVEL column from the CONTACTS database. In the Datasources Section in the Campaign workbook, select the MEMBER_LEVEL field and make sure the aliasmatches what is in the HTML code. Responsys will now be able to insert values for that column at run time.
B) Open each HTML document in the package and declare the MEMBER_LEVEL field by using the RPL directive<#field> in every document. Then reupload the documents into the Content Library.
C) The HTML coder didn't include the <#data> directiveand declare the CONTACTS data source in each document. Enter this into each document, and the error should now be resolved.
D) The MEMBER_LEVEL field is a Responsys reserved word and cannot be used for personalization.

Solutions: