- Exam Code: AP-215
- Exam Name: Marketing Cloud Intelligence Accredited Professional
- Certification Provider: Salesforce
- Corresponding Certification:Accredited Professional Certification
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Salesforce AP-215 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Data Harmonization and Data Model | - Parent-Child Data Streams
|
| Data Visualization and Dashboards | - Dashboard Design
|
| Data Integration and Configuration | - Data Stream Types
|
| Reports and Activation | - Data Export
|
| Marketing Intelligence Platform Fundamentals | - Platform Overview
|
Salesforce Marketing Cloud Intelligence Accredited Professional Sample Questions:
An Implementation engineer is requested to create a new harmonization field 'Offer' and apply the following logic:
The implementation engineer to use the Harmonization Center. Which of the below actions can help implement the new dimension 'Offer?
- A. Two separate patterns (filtered by Linkedln or AdRoll sources).
Another single pattern for Web Analytics Site Source (filtered by Google Analytics source), extracting all three positions A total of 3 patterns. - B. Two separate patterns (filtered by Linkedin or AdRoll sources)
Within Google Analytics' mapping: A formula that reflects the logic above will be populated within a Campaign custom attribute.
Another pattern to be created for the newly campaign attribute (filtered by Google Analytics source).
A total of 3 patterns - C. Two separate patterns (filtered by Linkedin or AdRoll sources)
Within Google Analytics' mapping A formula that reflects the logic above will be populated within a Web Analytics Site custom attribute Another pattern to be created for the newly Web Analytics Site custom attribute (filtered by Google Analytics source).
A total of 3 patterns. - D. Two separate patterns (filtered by Linkedin or AdRoll sources).
Another single pattern for Campaign Name (filtered by Google Analytics source).
A total of 3 patterns.
Explanation: Only visible for ITPassLeader members. You can sign-up / login (it's free).
Which Marketing Cloud Intelligence field is considered an attribute and not a "variable"?
- A. Geo Location
- B. Device Browser
- C. Campaign Category
- D. Device Category
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Which three entities and/or functions can be used in an expression when building a calculated dimension?
- A. The VLOOKUP function
- B. Mapped measurements
- C. The EXTRACT function
- D. Calculated dimensions
- E. Mapped dimensions
Explanation: Only visible for ITPassLeader members. You can sign-up / login (it's free).
An implementation engineer has been provided with 4 different source files: 03m 16s
1. Twitter Ads
2. Creative Classification
3. Placement Classification
4, Campaign Category Classification
The main source is Twitter Ads (which includes various fields and KPIs), and the rest are classification files that connect to Twitter Ads and enrich different fields within it.
The connections between the files are described as follows:
1st Party Creative Classification
File structure/headers:
Creative ID - links back to Creative Key (Twitter Ads)
1st Party Placement Classification &
File structure/headers:
Category - links back to Campaign Category (Twitter Ads)
Which proposed solution meets the client's requirements for the above use case?
- A.
- B.
- C.
- D.
Explanation: Only visible for ITPassLeader members. You can sign-up / login (it's free).
Which two statements are correct regarding LiteConnect?
- A. It does not require any identification of entities, keys or any other categorization.
- B. Data coming from LiteConnect cannot be harmonized with the rest of the workspace data via the harmonization center at a later step.
- C. All of the dimensions mapped within a LiteConnect data stream are considered overarching entities.
- D. The dataset does not conform to the standard data model
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