- Exam Code: MCAE-Con-201
- Exam Name: Salesforce Certified Marketing Cloud Account Engagement Consultant
- Certification Provider: Salesforce
- Corresponding Certification:Salesforce Consultant
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Salesforce MCAE-Con-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Administration | 11% | - Describe how to manage users, roles, and permissions - Explain how to set up and manage connectors (e.g., Salesforce CRM) - Describe how to configure and manage email sending domains - Explain how to configure Account Engagement settings |
| Account Engagement Forms, Form Handlers and Landing Pages | 20% | - Describe how to use form handlers - Describe how to use dynamic content - Explain how to create and configure Account Engagement forms - Explain how to create and publish landing pages |
| Email Marketing | 20% | - Explain how to create and send emails - Describe how to manage email deliverability and compliance (CAN-SPAM, GDPR) - Explain how to analyze email performance metrics - Describe how to manage email templates - Explain how to use dynamic content in emails |
| Visitors and Prospects | 8% | - Explain how visitors are converted into prospects - Explain the differences between visitors and prospects - Describe how prospects are tracked and identified |
| Lead Management | 24% | - Describe how to manage prospects in the recycle bin - Explain how to use automation rules for lead management - Describe how to set up and manage assignment rules - Explain how to configure and manage scoring and grading |
| Engagement Studio | 17% | - Describe how to use triggers, rules, and actions - Describe how to analyze Engagement Studio performance - Explain how to design and build Engagement Studio programs - Explain how to test and activate Engagement Studio programs |
Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:
LenoxSoft hosts content in Marketing Cloud Account Engagement and makes it available to prospects via a form submission on their website. They have noticed a high number of form submissions, but some email addresses provided appear to be invalid or fake.
Which two strategies for gating content should ensure real prospects are the ones accessing the content?
Choose 2 answers
- A. Prospects with invalid emails are marked as 'Do Not Email' to avoid future communication.
- B. Prospects with invalid emails are sent an autoresponder requesting email verification.
- C. Send the content via an autoresponder email with a link to download the content.
- D. Using the data format drop-down, set the email validation option at the form level.
Correct Answer: B,D 🗳️
LenoxSoft wants to ensure that prospects who meet the following criteria are assigned to one of the five users.
In a round robin fashion:
* Completed the "Product Interest" form
* A score higher than 100
* A grade higher than a C
* Is a member of the "Target Account" list
What should LenoxSoft use to accomplish this business requirement?
- A. Automation rule and user group
- B. Automation rule and user queue
- C. Form completion action and user group
- D. Form completion action and user queue
Correct Answer: A 🗳️
LenoxSoft is considering moving from a shared IP address to a dedicated IP address.
What requirement would support advising them to move to a dedicated IP?
- A. LenoxSoft creating 20 new Engagement Programs
- B. LenoxSoft sending a quarterly emails to 100,000 prospects
- C. LenoxSoft sending more than 100,000 emails a month
- D. LenoxSoft's database growing by 500,000 prospects
Correct Answer: C 🗳️
The sales team has identified a group of leads who would be a good fit to purchase, but are not yet ready to do so.
What should the marketing team do with these leads until they are ready to purchase?
- A. Reset the prospect's score to 0 and reassign to sales once they submit a form to show interest.
- B. Send the prospects a monthly newsletter with product demos or free trial offers.
- C. Add the prospects to a suppression list to keep them from receiving marketing emails until they are ready to purchase.
- D. Create an engagement program to send educational content and notify sales if they engage.
Correct Answer: C 🗳️
What factors are involved in determining email deliverability?
- A. Sender ID
- B. CAN-SPAM
- C. Domain Keys
- D. Whitelist
- E. Sender Policy Framework (SPF)
Correct Answer: B,C,E 🗳️
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