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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

1. LenoxSoft hosts content in Marketing Cloud Account Engagement and makes it available to prospects via a form submission on their website. They have noticed a high number of form submissions, but some email addresses provided appear to be invalid or fake.
Which two strategies for gating content should ensure real prospects are the ones accessing the content?
Choose 2 answers

A) Prospects with invalid emails are marked as 'Do Not Email' to avoid future communication.
B) Prospects with invalid emails are sent an autoresponder requesting email verification.
C) Send the content via an autoresponder email with a link to download the content.
D) Using the data format drop-down, set the email validation option at the form level.

2. LenoxSoft wants to ensure that prospects who meet the following criteria are assigned to one of the five users.
In a round robin fashion:
* Completed the "Product Interest" form
* A score higher than 100
* A grade higher than a C
* Is a member of the "Target Account" list
What should LenoxSoft use to accomplish this business requirement?

A) Automation rule and user group
B) Automation rule and user queue
C) Form completion action and user group
D) Form completion action and user queue

3. LenoxSoft is considering moving from a shared IP address to a dedicated IP address.
What requirement would support advising them to move to a dedicated IP?

A) LenoxSoft creating 20 new Engagement Programs
B) LenoxSoft sending a quarterly emails to 100,000 prospects
C) LenoxSoft sending more than 100,000 emails a month
D) LenoxSoft's database growing by 500,000 prospects

4. The sales team has identified a group of leads who would be a good fit to purchase, but are not yet ready to do so.
What should the marketing team do with these leads until they are ready to purchase?

A) Reset the prospect's score to 0 and reassign to sales once they submit a form to show interest.
B) Send the prospects a monthly newsletter with product demos or free trial offers.
C) Add the prospects to a suppression list to keep them from receiving marketing emails until they are ready to purchase.
D) Create an engagement program to send educational content and notify sales if they engage.

5. What factors are involved in determining email deliverability?

A) Sender ID
B) CAN-SPAM
C) Domain Keys
D) Whitelist
E) Sender Policy Framework (SPF)

Solutions: