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Salesforce MCE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. Northern Trail Outfitters (NTO) is using Einstein Content Selection to populate its emails with personalized product images at send time. These emails typically see high engagement, but because of the frequency of these emails, a customer could see the same image asset several times within a 2-week span. How should NTO marketers ensure there's a limit to the number of times a particular image asset can be chosen for a customer?

A) Ask the content team to create more images in order to diversify the asset pool.
B) Set Fatigue Rules for the product Asset Classes.
C) Utilize Einstein Engagement Frequency to send the emails less often.
D) Set a Fallback Asset.

2. Northern Trail Outfitters is having their regional supplier conference and wants to allow attendees to request event-specific safety notifications, schedule or room changes, and surprise pop-up sessions. Which solution should they use?

A) Smart Capture and Triggered email messaging
B) Keyword opt-in and SMS Messaging
C) CloudPages opt-in to Event Journey
D) Existing Email Event Notification Subscription

3. Which customers would benefit most from purchasing a Sender Authentication Package (SAP)?

A) A growing consumer brand that expects to send 500,000 emails per month and would like email branding to be consistent with its domain.
B) A nonprofit organization that sends roughly 50,000 newsletter emails per month.
C) A growing retailer that currently leverages Marketing Cloud's MobileConnect and MobilePush.
D) A customer who wants to share another IP within their account structure and is unconcerned about branding at this time.

4. A financial services company maintains subscriber consent separately for Email, SMS, and Push notifications. Customers may opt out of one communication channel while remaining subscribed to others. Which data model provides the greatest flexibility for managing channel-specific consent?

A) Store every consent value in Subscriber Attributes.
B) Maintain individual consent records for each communication channel.
C) Create separate Boolean fields within a Contact Data Extension.
D) Use Publication Lists exclusively for every communication channel.

5. A data team wants to automate the sync of subscribers, unsubscribes, and status from their enterprise account to their external CRM in one consolidated file. They need to find subscribers in their Marketing Cloud account and their unsubscribe data for child business units. Which two data views would they use to achieve this? Choose 2 answers

A) _Subscribers
B) _Unsubscribe
C) _BusinessUnitUnsubscribes
D) _Complaint

Solutions: