- Exam Code: Marketing-Cloud-Consultant
- Exam Name: Salesforce Certified Marketing Cloud Consultant
- Certification Provider: Salesforce
- Corresponding Certification:Salesforce Marketing Cloud Consultant
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What is the duration of the Marketing-Cloud-Consultant Exam
- Passing Score: 67%
- Number of Questions: 60
- Format: Multiple choices, multiple answers
- Length of Examination: 105 minutes
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The benefit in Obtaining the Marketing-Cloud-Consultant Exam Certification
- When an organization hiring or looking for a promotion of an employee, then certified candidate use to get more preference.
- After completing the Salesforce Certified Marketing Cloud Consultant certification Candidate becomes a solid, well-rounded knowledge in terms of cloud marketing.
- If the candidate has the desire to move up to a higher-paying position in an organization. This certification will help you a lot.
Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-consultant---MCE-Con-201
Salesforce Marketing-Cloud-Consultant Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Discovery and Architecture | 16% | - Solution design and architecture planning - Requirements gathering and analysis - Long-term solution maintainability and scalability - Data and segmentation strategy design |
| Topic 2: Account Configuration | 12% | - User roles, permissions and security settings - Account hierarchy and business unit setup - Sender authentication and deliverability management - Mobile Studio configuration and features |
| Topic 3: Data Modeling and Management | 21% | - Contact configuration and identity management - Data extensions, attribute groups and relationships - Reporting, tracking and data views - Data import, export and transformation |
| Topic 4: Automation | 20% | - Scheduling and monitoring automations - Journey Builder design and implementation - Complex automation scenarios and best practices - Automation Studio activities and workflows |
| Topic 5: Messaging | 11% | - Cross-channel messaging strategy - Content personalization and dynamic content - Message delivery and optimization - Email, SMS and push message design |
| Topic 6: Integration | 20% | - Integration with Salesforce CRM and external systems - Data model support for personalized messaging - Extension products and integration solutions - Marketing Cloud Connect configuration and troubleshooting |
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