[Oct-2021] Download Real Salesforce Marketing-Cloud-Consultant Exam Dumps Test Engine Exam Questions
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The benefit in Obtaining the Marketing-Cloud-Consultant Exam Certification
- After completing the Salesforce Certified Marketing Cloud Consultant certification Candidate becomes a solid, well-rounded knowledge in terms of cloud marketing.
- If the candidate has the desire to move up to a higher-paying position in an organization. This certification will help you a lot.
- When an organization hiring or looking for a promotion of an employee, then certified candidate use to get more preference.
NEW QUESTION 16
ABC Company has decided to use Journey builder to launch event-driven lifecycle marketing programs. This includes personalized interactions with customers with the goal of increasing purchase frequency.
What two pieces of information would help ABC Company achieve this objective? (Choose two.)
- A. Channel preference of customers
- B. Number of items per order
- C. Last purchase date
- D. Products purchased from a competitor
Answer: A,C
NEW QUESTION 17
A user in the MC wants to use Salesforce custom object data for segmenting and personalization.
How should the consultant approach this requirement?
- A. Create a custom report type that contains the contact or lead ID, email address, and custom object data, then from the marketing cloud, import into a Salesforce Data extension. Use AMPscript in the email to call data.
- B. Export report data from the sales cloud and import into a marketing cloud synchronized data extension.
Use a filter activity to produce a sendable data extension. Create an email send activity in Automation Studio. - C. Map the custom objects to the profile center and use the email editor to insert the custom data. Create a user-initiated send to associate the email to the largest audience and return tracking data.
- D. Sync contact and custom objects with Data Stream and send from Synchronized Data Extension with Salesforce email send. Ensure there is a lookup relationship to a contact or lead record.
Answer: D
Explanation:
Sometime Create a custom report type is also an option.
NEW QUESTION 18
During discovery a consultant confirmed:
* A master audience file containing contact information and data points will be used for segmentation and imported nightly.
* The customer would like to implement a mechanism that consistently prevents sending promotional emails to subscribers who work for their top three competitors.
What feature should a consultant include in the solution?
- A. An auto-exclusion list
- B. An auto-suppression list
- C. An exclusion list
- D. A global unsubscribe
Answer: B
NEW QUESTION 19
Northern Trail Outfitters wants to target all customer who have registered to receive Push Notifications. Their app uses the Mobile Push multiple with Mobile Push SDK.
In which two ways should this segment be created?
- A. Using Mobile Studio, create a Mobile Push Filtered List filter on the MobilePush Demographics attribute group.
- B. Using Contact Builder, create a Filtered Data Extension from All Contact where there is a record in MobilePush Demographics.
- C. Using Automation Studio, query the_MobilePushDemographics Data View and saved this to a data extension.
- D. Using Journey Builder, target the entire customer database then filter using MobilePush Demographics attribute group.
Answer: D
NEW QUESTION 20
A customer with limited technical resources has assistance in setting up a small email deployment that the customer will maintain long term. The email will display men's shoes to males in the audience and women's shoes to females in the audience. The sendable data extension contains a field with a value of Male or Female.
Which method should a consultant recommend to ensure content is displayed properly within the email?
- A. AMPscript LookupRows function
- B. Dynamic Content Block
- C. AMPscript conditional against the Gender field
- D. A/B Test Content type
Answer: B
NEW QUESTION 21
Northern Trail Outfitters maintains their primary customer identity in their ERP system but managers their customer service via Service Cloud. Customer data is updated in real-time based on changes in the ERP, and the ERP customer ID serves as the Customer Key. They want to leverage Synchronized Data Extensions to import data about cases from Service Cloud every 15 minutes.
What consideration should be made before implementing this solution?
- A. Marketing Cloud will deduplicate customers based on their email address, meaning some customers may be overwritten or not receive email.
- B. They will have to migrate to use Service Cloud IDs, such as the Contact ID, as the contact key instead of ERP IDs.
- C. The number of contacts added to the instance will be approximately twice as large by using this integration pattern.
- D. Moving to use the email address as the contact key would simplify the integration since it is common to both systems.
Answer: D
NEW QUESTION 22
ABC Company wants to set up a welcome journey that leverages customer data across three data extensions:
Customers, Orders, and Products.
What is the best way to facilitate this within Contact Builder?
- A. Create a single Attribute Group that links Contacts to Customers, Orders to Products, and Products to Customers.
- B. Create three distinct Attribute Groups that link each data extension directly to Contacts.
- C. Create a single Attribute Group that links Customers to Contacts, Orders to Customers, and Products to Orders.
- D. Create three distinct Attribute Groups that link Customers to Contacts, Orders to Customers, and Products to Orders.
Answer: C
Explanation:
Explanation/Reference:
NEW QUESTION 23
A customer wants to automate the send of a monthly promotional email. The customer will upload an audience file to their accounts Enhanced FTP on a monthly basis on the 15th day of each month, expecting the email to be deployed upon completion of the import activity. However, if the 15th of the month falls on a Saturday or Sunday, the customer will provide the file on the Friday prior to the 15th and expect the promotional email to be sent on that Friday.
Given the customers' requirements, which method should be used to automate their monthly promotional email?
- A. Create a scheduled monthly automation that includes an import activity and triggered send.
- B. Create a scheduled daily automation that includes an import activity and user-initiated send.
- C. Create a triggered automation that includes an import activity and triggered send.
- D. Create a triggered automation that includes an import activity and user-initiated send.
Answer: D
Explanation:
Since Time is not fixed, its triggered Automation and User Initiated. Triggered send is used for transactional message.
NEW QUESTION 24
ABC Company has a requirement to create a distinction between marketing and transactional emails in terms of From Name and IP Address for reputation purposes.
Which two actions should ABC Company take in order to create Send Classifications? (Choose two.)
- A. Define a Delivery Profile.
- B. Define a Subscriber - specific From Name.
- C. Define a Sender Profile.
- D. Define custom Reply Mail Management.
Answer: A,C
NEW QUESTION 25
Northern Trail Outfitters wants to send an email to one million contacts in Sales Cloud. The criteria to segment contacts include using 10+ fields to segment.
Which process should the consultant utilize for a reliable send method?
- A. Assign the one million contacts from the report to a Salesforce campaign, and use a Single Step journey with Salesforce Campaign as an entry event
- B. Send to a Salesforce Report from Marketing Cloud using Email Studio Send Flow
- C. Query Synchronized Data Extensions using a query activity to a Salesforce Data Extension, then send via Email Studio Send Flow
- D. Import Salesforce Report through an import activity to a Salesforce Data Extension, then send to data extension using Email Studio email send
Answer: B
NEW QUESTION 26
Northern Trail Outfitters sends a monthly newsletter to top shareholders and has a business need to handle replies to their CEO. They have a Reply Mail Management (RMM) Configuration in their setup, and the team would like the reply email address to appear as a real email address in the subscriber's mail client when replying. This email address seen in the email client for replyshould not be the actual CEO's email address.
How should they ensure this is accomplished?
- A. Set email reply address to CEO's email address; RMM will direct the emails to that email address and provide the needed filtering.
- B. RMM accounts are unable to support this behaviors.
- C. Create Sender Profile usingthe custom setting of direct forwards to an alias email address that can redirect replies to the CEO's inbox.
- D. Create Sender Profile using the RMM auto-forward feature and configure the "Use SpecifiedInformation" email information.
Answer: B
NEW QUESTION 27
A customer wants to display a subscriber's first name and the date of send in its monthly newsletter.
Subscriber first name data is stored in a data extension that will not be used in the send definition.
Which option should be in this scenario?
- A. Guide Template Language
- B. AMPscript
- C. Personalization strings
- D. SQL Query
Answer: B
NEW QUESTION 28
Northern Trail Outfitters (NTO) account will be used for email communications with its clients and employees. They want to send from two different subdomains, so they have delegated e.nto.com as their SAP domain andmail.nto.com as an additional Private Domain.
Which statement describes how this will impact the account?
- A. Links within emails will be wrapped with e.nto.com, and images within Content Builder will use e.nto.com
- B. Links within emails will be wrapped with the same subdomain used for the From Address within the Sender Profile.
- C. Links within emails will bewrapped with e.nto.com, but images within Content Builder will use mail.nto.com.
- D. Links within emails will be wrapped with mail.nto.com, nut images within Content Builder will use e.nto.com.
Answer: A
NEW QUESTION 29
A consulting has a data extension that contains all current product information. The customer wants to refresh data each morning by importing a CSV containing today's product catalog. The product catalog is never the same; products can be added and removed.
Which import type should be used?
- A. Update Only
- B. Add Only
- C. Overwrite
- D. Add/Update
Answer: D
NEW QUESTION 30
Subscribers are collected on a customer's website whose subscription database of record is Salesforce Marketing Cloud. The customer sends up to 5 emails per week based on subscriber activity. The list is:
* Compiled in a database in the website Content Management System (CMS).
* Imported into Marketing Cloud nightly at 11 p.m.
What action should be taken if a third party is sending a message for the customer outside of the Marketing Cloud?
- A. The third-party send list should be pulled from the CMS.
- B. They will need to integrate with the Marketing Cloud SOAP API.
- C. Unsubscribes should be synchronized between senders.
- D. Engagement metrics will be passed into Marketing Cloud.
Answer: B
Explanation:
The right answer is: They will need to integrate with the Marketing Cloud SOAP API.
Because this is what required to meet requirement "Unsubscribes should be synchronized between senders" as well as "Engagement metrics will be passed into Marketing Cloud. "
NEW QUESTION 31
Northern Trail Outfitters (NTO) has been storing web behavior to a data extension for several years. They have indicated with several hundred millions of rows there has been an impact on performance. NTO indicates they only need to store data from the previous twelve months which will not exceed eighty million rows.
Which two methods would allow them to utilize a Retention Policy? (Choose 2 answers)
- A. Replace the current data extension with a new data extension configured with a Retention Period.
- B. Clear data from the current data extension completely, then reconfigure a Retention Period via Email Studio.
- C. Reconfigure the current data extension as-is with a Retention Period via Contact Builder.
- D. Delete data from the data extension prior to twelve months ago, then configure a Retention Period via Contact Builder.
Answer: C,D
NEW QUESTION 32
Northern Trail Outfitters is looking to personalize their SMS Messages.
Which data source is supported to personalize messages?
- A. MobileConnect Demographics
- B. Profile Attributes.
- C. Population in Contact Builder
- D. Data Designer Attribute Group
Answer: A
NEW QUESTION 33
ABC Company is setting up new hires on its instance of Marketing Cloud, which includes Email Studio, Mobile Connect, and Social Studio. One of the hires needs to manage the operations of all of the North American Business Units.
What two roles, custom or standard, could be assigned to this user to meet the requirement? (Choose two.)
- A. Marketing Cloud Regional or Local Administrator
- B. Marketing Cloud Channel Manager
- C. Marketing Cloud Administrator
- D. Marketing Cloud Email Marketing Manager
Answer: B,C
Explanation:
Explanation/Reference:
NEW QUESTION 34
What are the similarities between Automation Studio and Journey Builder? (Choose three.)
- A. Fire an event from Automation Studio to Journey Builder.
- B. Ability to define an email send.
- C. The option to convert a qualified Lead to a Contact.
- D. Have duration plus wait activity (look for answers that start with JB or AS).
Answer: A,B,D
NEW QUESTION 35
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How much Marketing-Cloud-Consultant Exam Cost
The price of the Marketing-Cloud-Consultant exam is 200 USD and retake exam fees is 100 USD plus applicable taxes.
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