[Feb 13, 2025] New Real Marketing-Cloud-Advanced-Cross-Channel Exam Dumps Questions
Pass Your Marketing-Cloud-Advanced-Cross-Channel Exam Easily with Accurate Salesforce Marketing Cloud Advanced Cross Channel PDF Questions
NEW QUESTION # 48
What is thefastestway to add a classification to a post?
- A. Add classification manually to each post.
- B. Macro
- C. Classification cannot be added to a post
Answer: B
Explanation:
The fastest way to add a classification to a post in Social Studio is by using Macros. Macros allow you to apply preset actions, including classifications, to posts quickly. This method is much more efficient than manually adding classifications to each post individually.
NEW QUESTION # 49
How does the Wait by Duration activity in Journey Builder work?
- A. It is based on the wait period. From the point of contact reaching this activity, the platform will calculate the difference between the current point in time and the end of the wait period
- B. It holds contacts until the day and time value stored in a contact's datebased attribute that you select. If the specified day and time passes before the contact reaches the wait activity, or if there's no attribute value for a
- C. It holds contacts until the day and time you configure. After the wait expires, the contact immediately proceeds to the next activity.
- D. It will cause an automation to wait for a specific duration or until a specific time before performing the next step. You can include one or multiple wait activities in a single automation
Answer: B
Explanation:
contact, the contact immediately proceeds to the next activity,
NEW QUESTION # 50
In which section can you define fatigue rules to restrict a user from being recommended same content multiple times
- A. Einstein engagement scoring
- B. Einstein copy insights
- C. Einstein content selection
Answer: C
NEW QUESTION # 51
How can Distributed Marketing messages be configured to use approval workflows?
- A. A customer support case needs to be opened to enable the functionality.
- B. All DM sends need to enable the ''workflow active' setting within the message template.
- C. It uses the standard Salesforce Approval Process feature to route content through manual approvals.
- D. There are currently no approval workflows available.
Answer: C
NEW QUESTION # 52
How does social studio unify anonymous and known identities?
- A. Deterministic matching
- B. social networking
Answer: A
NEW QUESTION # 53
How does Marketing cloud connect help when you want to trigger journey when a record is created in sales cloud contact, Select 2.
- A. Use an api to create record in sales cloud directly from the ecom site
- B. Use synchronized de, query to a sendable DE and use automation studio schedule to inject contact every 15 mins
- C. Use a api to trigger journey directly from ecom site and use email address as subscriber key.
- D. Sales cloud entry audience in journey builder
Answer: B,D
NEW QUESTION # 54
What data is there in mobile connect demographics, select3
- A. Region
- B. City
- C. channel
- D. Email
- E. Channel: While "Channel" might be a custom field you could add, it's not a standard field in the MobileConnect Demographics data extension.
- F. First name
Answer: A,B,F
Explanation:
* MobileConnect Demographics:
MobileConnect Demographics is a data extension in Marketing Cloud that stores information about your MobileConnect contacts (people you can send SMS messages to).
* Available Data Fields (Standard):
A : City: The city associated with the contact's mobile number or address.
B : Region: The region (state, province, etc.) associated with the contact.
D : First Name: The contact's first name (if captured during opt-in or data import).
Other standard fields also include last name, country, postal code, mobile number, carrier, source object ID, status, and opt-in-related fields. You can also add custom attributes to this data extension.
* Why Other Options Are Incorrect:
C : Email: Email addresses are typically stored in a separate data extension (like All Subscribers or a custom data extension) and linked to MobileConnect through a subscriber key or contact ID.
NEW QUESTION # 55
In social studio how many columns are used in a engage tab (max 30 tabs in a engage, no limit for columns in each tab) and each column contains max 50 accounts)
- A. No limit
- B. 0
- C. 1
- D. 2
Answer: A
Explanation:
In Salesforce's Social Studio, specifically within the Engage tab:
* D. No limit: There is no limit to the number of columns that can be used in each Engage tab. This flexibility allows users to tailor their social media monitoring and engagement workspace to their specific needs, accommodating various accounts and types of interactions without a predefined cap on columns.
NEW QUESTION # 56
Which two statements are true when using Journey Data and Contact Data within Journey Builder?
- A. Journey Data is a set of static values passed into the Journey for each contact
- B. Journey Data is dynamic data that retrieves the latest value upon decision split execution
- C. Contact Data is a set of static values passed into the Journey for each contact
- D. Contact Data is dynamic data that retrieves the latest value upon decision split execution
Answer: A,D
NEW QUESTION # 57
What is the fastes way to add a classification to a post?
- A. Add classification manually to each post.
- B. Macro
- C. Classification cannot be added to a post
Answer: B
Explanation:
Understanding Classifications and Macros:
Classifications: In Social Studio, classifications are tags or labels you apply to posts to categorize them (e.g., sentiment, product, campaign, etc.). They are essential for analysis and reporting.
Macros: Macros are pre-defined sets of actions that can be applied to posts with a single click. They automate repetitive tasks.
Why Macros are the Fastest:
Automation: Macros are designed for efficiency. You can create a macro that applies a specific classification (or a set of classifications) to a post automatically.
One-Click Application: Instead of manually selecting the classification from a dropdown menu for each post, you simply select the post(s) and apply the relevant macro.
How to Use Macros for Classifications:
Create a Macro: In Social Studio, go to "Admin" then find "Macros" under your workspace. Create a new macro and name it appropriately (e.g., "Classify as Positive Sentiment").
Define Macro Actions: Within the macro, add an action to "Set Classification." Choose the desired classification tag(s).
Apply the Macro: In Engage, select the post(s) you want to classify. From the action menu, choose your macro.
Why Other Options Are Incorrect:
B . Add classification manually to each post: While you can add classifications manually, it's time-consuming, especially when dealing with a large volume of posts.
C . Classification cannot be added to a post: This is incorrect. Classifications are a fundamental part of organizing and analyzing social data in Social Studio.
In Summary:
Macros provide the fastest way to add classifications to posts in Social Studio because they automate the process, allowing you to apply classifications with a single click. Therefore, A. Macro is the correct answer.
NEW QUESTION # 58
How does Interaction Studio unify anonymous and known identities?
- A. Interaction Studio uses third party software to match anonymous and known identities
- B. Interaction Studio uses probabilistic matching to determine if two or more profiles represent the same identity
- C. Interaction Studio monitors identifying information, then uses deterministic matching to determine if two or more profiles represent the same identity.
- D. Interaction Studio synchronizes anonymous and known profiles once a day based on online traffic and data from offline sources
Answer: C
NEW QUESTION # 59
Globex Supermarkets are setting up Beacons in their stores, and set up one beacon in the produce section, and another in the deli section. Why should they lower the Transmit Power setting on the beacons?
- A. So that even devices with Bluetooth turned off can receive messages triggered by the beacons
- B. They should always be set to High Transmit Power setting
- C. It prevents both the produce message and the deli message from being triggered in both places
- D. So that even devices with Push Notifications turned off can receive messages triggered by the beacons
Answer: C
NEW QUESTION # 60
Which three features are supported in MC Advertising Studio?
- A. Facebook advanced match
- B. Myspace user matching
- C. Linkedin user matching
- D. Tiktok user matching
- E. LinkedIn company matching
Answer: A,C,E
NEW QUESTION # 61
A deployment specialist sends an Inbox message to your customer audience "Loyalty Program". The next week, they send a message to the same audience using the Replace Inbox feature, but now that audience has some members that no longer exist. What is the expected outcome?
- A. The new message replaces the first message, and for users who no longer exist in the audience, the first message is deleted from the user's inbox
- B. The new message replaces the first message only for users who no longer exist in the audience
- C. All users receive the new message, but only if they're read the first message
- D. The new message replaces the first message for every user who received the first message, regardless if they still exist in the audience or not
Answer: D
NEW QUESTION # 62
Where would you add a topic profile
- A. Social studio automate
- B. Workspace settings
- C. Social studio engage
- D. Admin settings
Answer: D
Explanation:
Understanding Topic Profiles:
Topic profiles are the core of social listening in Social Studio. They define the keywords, social accounts, and other criteria used to capture relevant social media mentions.
Admin Settings as the Central Hub:
Admin settings in Social Studio are the central location for managing overall account configurations, user permissions, and, importantly, topic profiles.
Detailed Steps:
Access Admin Settings: In Social Studio, you'll click on your profile avatar in the top right corner and then select "Admin".
Topic Profiles Section: Within the Admin panel, you'll find a dedicated section for "Topic Profiles." Create/Edit Topic Profiles: This is where you can create new topic profiles or edit existing ones. You'll define keywords, include/exclude terms, specify languages, locations, media types, and link social accounts.
Why Other Options Are Incorrect:
A . Social Studio Automate: Social Studio Automate is used for automating actions based on rules (e.g., automatically routing posts to different teams, adding classifications). It's not where you create the foundation of social listening (topic profiles).
C . Workspace Settings: Workspace settings manage collaboration and workflow within a specific workspace. While you might use topic profiles within a workspace, you don't create them there.
D . Social Studio Engage: Engage is for viewing and interacting with social media content that has already been captured based on your topic profiles. You don't create topic profiles in Engage.
In Summary:
Topic profiles, the foundation of social listening in Social Studio, are created and managed within B. Admin settings.
NEW QUESTION # 63
Which channel solution is managed by the sitemap in Interaction Studio?
- A. Web
- B. Serve-side
- C. Mobile
- D. Email
Answer: A
NEW QUESTION # 64
In beacon message, what does the field limit number of messages for a device' control?
- A. send only particular number of messages in 24 hours
- B. send only particular number of messages in a week
- C. send only particular number of messages in 72hrs
- D. send not more than particular number of messages in a active period.
Answer: D
NEW QUESTION # 65
You are using replace inbox message feature. But your audience has changed and some of the contacts who received the first message do not exist. What would happen?
- A. inbox message Is replaced for users who read the first message.
- B. the inbox message is replaced only for users who do not exist:
- C. the inbox message is replaced for all user.
- D. Inbox message is replaced for existing usef s and deleted for users who do not eixist.
Answer: D
NEW QUESTION # 66
Decision split using contact data not working, myorders DE with 1 to many relationship configured in attribute group. What questions you need to ask to troubleshoot. Select multiple
- A. Are u using attribute to attribute comparison.
- B. Is there any spelling mistake in your contact attributes.
- C. Are there any eligible matching orders for that particular contact
Answer: A,B,C
Explanation:
For troubleshooting a decision split using contact data in Salesforce Marketing Cloud that isn't working, consider the following:
* A. Are you using attribute to attribute comparison: This involves ensuring that comparisons in the decision split are correctly set between comparable data types and values.
* B. Is there any spelling mistake in your contact attributes: Typos or incorrect field names in attribute definitions can prevent the decision split from correctly evaluating the data.
* C. Are there any eligible matching orders for that particular contact: It's crucial to verify that there are relevant data records that meet the criteria set in the decision split. Lack of matching data can lead to unexpected outcomes in journey behavior.
NEW QUESTION # 67
You are getting an error while trying to make an inbox message as inactive. What could be the possible reason.
- A. The message has already been sent. (once started to send cannot mark as inactive)
- B. The message is already scheduled/active
- C. Some automation activity is using the inbox message
Answer: B
Explanation:
When attempting to make an inbox message inactive in Salesforce Marketing Cloud, a common issue arises if:
* B. The message is already scheduled or active: If an inbox message is currently scheduled for sending or is active, it cannot be marked as inactive until it completes its schedule or is manually stopped. This ensures the integrity of scheduled or ongoing campaigns.
NEW QUESTION # 68
What three statements are true regarding Einstein Engagement Frequency (EEF)?
Choose 3 answers
- A. EEF analyzes 360 days of historical data to determine the right frequency of communication.
- B. EEF uses only commercial send data. Transactional sends are not considered in modeling.
- C. EEF frequency analyzes 180 days of historical data to determine the right frequency of communication.
- D. EEF helps marketers determine the data number of emails to send to individual subscribers of an organization, reducing the unsubscribes that result from email fatigue.
- E. Salesforce trains each customer's model using only that customer's data.
Answer: A,D,E
NEW QUESTION # 69
How often is the model refreshed for Einstein engagement frequency(uses 2Sday& data)-weekly
- A. hourly
- B. daily
- C. Biweekly
- D. monthly
Answer: C
Explanation:
Einstein Engagement Frequency, part of Salesforce Marketing Cloud, analyzes user engagement to optimize message frequency. This model is refreshed biweekly, utilizing 90 days of historical data to provide frequency recommendations. This biweekly refresh cycle allows for the incorporation of recent user interactions and behaviors to maintain the relevance and effectiveness of the frequency recommendations.
NEW QUESTION # 70
What is prerequisite for email/web recommendations: select 2
- A. catalog
- B. collect tracking code
Answer: A,B
Explanation:
* Understanding Email/Web Recommendations:
Purpose: Recommendations (in email or on a website) use data about customer behavior and product information to suggest products or content that a customer is likely to be interested in.
* Prerequisites:
A . Collect Tracking Code: This is crucial. The Collect Tracking Code is a JavaScript snippet that you place on your website. It tracks user behavior (page views, product views, purchases, etc.) and sends this data to Marketing Cloud. This behavioral data is essential for generating personalized recommendations.
B . Catalog: A catalog is a structured file (usually CSV or XML) that contains information about your products or content (e.g., product ID, name, description, price, image URL). The catalog is imported into Marketing Cloud and provides the inventory from which recommendations are drawn.
* Why A and B Are Essential:
Data-Driven Recommendations: Recommendations rely on data. The Collect Tracking Code provides behavioral data, and the catalog provides product data.
Personalization: Without these data sources, recommendations would be generic and not personalized to individual customers.
NEW QUESTION # 71
Which social network(s) support lead capture in Ad Studio?
- A. Linkedin 2%
- B. Google Adwords
- C. Twitter
- D. Facebook
- E. Instagram
Answer: D
NEW QUESTION # 72
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