Oct-2024 Salesforce Marketing-Cloud-Advanced-Cross-Channel Actual Questions and 100% Cover Real Exam Questions
Marketing-Cloud-Advanced-Cross-Channel Free Exam Questions and Answers PDF Updated on Oct-2024
NEW QUESTION # 13
What can be recommended in Einstein web recommendations: select 3 (Home, Product; Category, Cart, Conversion Pages)
- A. Content
- B. Product
- C. banner
Answer: A,B,C
NEW QUESTION # 14
In social studio how many columns are used in a engage tab (max 30 tabs in a engage, no limit for columns in each tab) and each column contains max 50 accounts)
- A. 0
- B. No limit
- C. 1
- D. 2
Answer: B
Explanation:
In Salesforce's Social Studio, specifically within the Engage tab:
* D. No limit: There is no limit to the number of columns that can be used in each Engage tab. This flexibility allows users to tailor their social media monitoring and engagement workspace to their specific needs, accommodating various accounts and types of interactions without a predefined cap on columns.
NEW QUESTION # 15
How dots social studio unify anonymous and known identities?
Answer:
Explanation:
Deterministic matching
NEW QUESTION # 16
Benefit of IS(advanced real-time personalization across various channel, unified customer profile) ----
- A. Understand, decide act
- B. Listen, Understand , Act
Answer: B
Explanation:
In Salesforce Interaction Studio (IS), profiles are merged using deterministic matching on matched identities.
This method relies on specific, identifiable information (like email addresses or user IDs) to accurately combine profiles. This ensures that the merged profile accurately reflects the customer's interactions and behaviors across different channels, providing a reliable basis for personalized engagement.
NEW QUESTION # 17
Benefit of IS(advanced real-time personalization across various channel, unified customer profile) ----
- A. Understand, decide act
- B. Listen, Understand , Act
Answer: B
NEW QUESTION # 18
How does Marketing cloud connect help when you want to trigger journey when a record is created in sales cloud contact, Select 2.
- A. Sales cloud entry audience in journey builder
- B. Use an api to create record in sales cloud directly from the ecom site
- C. Use a api to trigger journey directly from ecom site and use email address as subscriber key.
- D. Use synchronized de, query to a sendable DE and use automation studio schedule to inject contact every 15 mins
Answer: A,D
NEW QUESTION # 19
Where can you see ad details for facebook ad campaign. Both advertising campaigns and journey builder)
- A. On the facebook ad channel
- B. Journey builder
Answer: B
NEW QUESTION # 20
In social studio how many columns are used in a engage tab (max 30 tabs in a engage, no limit for columns in each tab) and each column contains max 50 accounts)
- A. 0
- B. No limit
- C. 1
- D. 2
Answer: B
NEW QUESTION # 21
What will you to send a real time email to a customer with a dynamic buy link when available stock goes below 50? Select 2.
- A. Email soap api
- B. Transactional messaging api.
- C. Rest api
- D. Journey api
Answer: B,C
NEW QUESTION # 22
What is the fastest way to add a classification to a post?
- A. Macro
- B. Classification cannot be added to a post
- C. Add classification manually to each post.
Answer: A
NEW QUESTION # 23
How frequently does Einstein Engagement Scoring updates to email?
- A. Model Monthly
- B. Email daily
- C. Mobile Weekly
Answer: B
Explanation:
Einstein Engagement Scoring in Salesforce Marketing Cloud updates its models differently based on the channel:
* A. Email daily: The scoring model for email engagement is updated daily. This frequency ensures that the model reflects the most recent interactions and behaviors of users, allowing marketers to dynamically adjust their strategies based on up-to-date engagement data. The daily update cycle helps maintain the accuracy and relevance of the engagement scores, ensuring that marketing efforts are effectively aligned with user engagement trends.
NEW QUESTION # 24
What is true about shared entry event.
- A. Yon can use filter for entry audience segregation.
- B. It cannot be modified.
- C. Data extension created by it can be modified.
Answer: A
Explanation:
In Salesforce Marketing Cloud, a Shared Entry Event allows for the use of a single entry event across multiple journeys. This feature supports the use of filters to segment the entry audience, enabling precise targeting based on specific criteria defined in the filter. This capability enhances flexibility and efficiency in managing multiple journeys that cater to different segments of your audience based on shared criteria.
NEW QUESTION # 25
What is true about Inbox message:
- A. Device owns the message not the contact.
- B. It can open any public url also and not only cloud page
- C. Contact owns the message not the device.
- D. Alert+inbox consume 1 supermessage.
Answer: A
NEW QUESTION # 26
How are profiles merged In IS:
- A. Deterministic matching on matched identities
- B. Probabilistic matching
- C. Once a day
Answer: A
Explanation:
In Salesforce Interaction Studio (IS), profiles are merged using deterministic matching on matched identities.
This method relies on specific, identifiable information (like email addresses or user IDs) to accurately combine profiles. This ensures that the merged profile accurately reflects the customer's interactions and behaviors across different channels, providing a reliable basis for personalized engagement.
NEW QUESTION # 27
How does social studio unify anonymous and known identities?
- A. Deterministic matching
- B. social networking
Answer: A
Explanation:
Social Studio unifies anonymous and known identities primarily through deterministic matching. This technique uses definite, unique identifiers (like email addresses, usernames, or phone numbers) that are associated with social media profiles and other customer data sources. By matching these identifiers, Social Studio can merge and maintain a unified view of a customer's interactions across different platforms, effectively linking anonymous browsing data with known customer profiles. This process ensures that the insights derived from social interactions are accurately attributed to the correct individual, enhancing the relevance and personalization of marketing efforts.
NEW QUESTION # 28
What is true about contact data and journey data.
- A. Journey data is static and contact data is updated data.
- B. Contact data is static and journey data is updated data
Answer: A
Explanation:
The relationship between journey data and contact data is:
* A: Journey data is static and contact data is updated data. Journey data refers to the data elements that were true at the time the contact entered the journey and do not change throughout the journey. In contrast, contact data is dynamic and can be updated outside the journey, reflecting the most current information available about the contact.
NEW QUESTION # 29
What is true about Einstein engagement frequency (EEF). Select 3
- A. The model uses data available only in your account
- B. EEF uses only commercial send data not transactional
- C. It uses last ISO days engagement data
- D. Used to determine correct no of mails to be send so that there are less unsubscribes due to email fatigue.
email fatigue.
Answer: A,B,D
Explanation:
Einstein Engagement Frequency (EEF) is a feature designed to optimize email engagement by determining the optimal frequency of emails to reduce unsubscribe rates due to email fatigue. It specifically uses data from:
* A: Commercial send data, excluding transactional data.
* B: Data available within your own account, ensuring the model is tailored to your specific audience and engagement patterns.
* C: A strategy to help marketers send the right amount of emails, avoiding over-sending that leads to subscriber fatigue and potential unsubscribes.
These insights help in crafting more effective email marketing strategies by understanding customer engagement and interaction patterns.
NEW QUESTION # 30
Where would you add a topic profile
- A. Workspace settings
- B. Social studio automate
- C. Social studio engage
- D. Admin settings
Answer: D
NEW QUESTION # 31
send multiple emails over a period of 3 months with link to download mobile app. If link clicked then send app feature emails else same mails to download mobile app after every 3 days. How would you design this Multiple select?
- A. use contact designer
- B. use journey with email activities and enagagement split activity
- C. use Journey data and not contact data
- D. use query activity to query _ click and use contact data in journey.
Answer: B,C
NEW QUESTION # 32
How are profiles merged In IS:
- A. Deterministic matching on matched identities
- B. Probabilistic matching
- C. Once a day
Answer: A
NEW QUESTION # 33
send multiple emails over a period of 3 months with link to download mobile app. If link clicked then send app feature emails else same mails to download mobile app after every 3 days. How would you design this Multiple select?
- A. use contact designer
- B. use journey with email activities and enagagement split activity
- C. use Journey data and not contact data
- D. use query activity to query _ click and use contact data in journey.
Answer: B
Explanation:
To implement a campaign that sends multiple emails over three months, with conditional content based on link interaction:
* A. Use journey with email activities and engagement split activity: This setup in Journey Builder allows for the sending of initial emails and then uses an engagement split based on whether the recipient clicked the link. If the link is clicked, the journey continues with emails about app features. If not, it
* reiterates the download email every three days using a wait activity and looping back to the same email until the link is clicked or the time period ends.
NEW QUESTION # 34
What user permission is required to configure SSO in social studio.
- A. custom user
- B. limited user
- C. full user
- D. Super user
Answer: D
Explanation:
To configure Single Sign-On (SSO) in Social Studio, the user must have Super User permissions. This level of access allows the user to manage critical settings, including security configurations like SSO, ensuring that only authorized personnel can alter such essential settings.
NEW QUESTION # 35
To what types of objects can you do a quick send in distributed marketing, Select multiple
- A. Lead
- B. Person account, (opportunities, Quick send message records)
- C. Contact.
Answer: A,C
NEW QUESTION # 36
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