Pass C-C4HMC92 Exam - Real Test Engine PDF with 123 Questions
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SAP C-C4HMC92 Certification Exam Topics:
| Topic Areas | Topic Details, Courses, Books |
|---|---|
| Dynamic Customer Profiling > 12% | Explain the data model and how to enhance the data model. Outline the options for extensibility, and explain the concepts of Best Record, sentiment engagement, Predictive Studio, and Score Builder capabilities.
|
| Administration Tasks 8% - 12% | Setup Marketing Permissions Checks and configure workflows for business objects; explain the option for anonymizing contact information, the marketing objects lifecycle management, the concept of user and role management, and the option to customize using the Self-Service Configuration UIs.
|
| Lead and Accound Based Marketing < 8% | Describe Contact-Lead-Opportunity process; Explain the Account Based marketing; Dxplain the process of defining a new lead stage, data replication between SAP Marketing Cloud and SAP Cloud for Customer, and success reporting. |
| Segments, Campaigns and Journeys > 12% | Explain the technical foundation of segmentation, the core features of Segmentation modelling, and compare the types of target groups. Explain the concept of campaign categories and their actions, the possibilities of creating personalized campaign content, the options available for executing campaigns. Set up Marketing permissions,suppression rules and marketing areas. |
| Commerce Marketing < 8% | Outline the offer recommendations, product recommendations, and personalize segmentation for webshop scenario; set up the recommendation models and use the recommendations; explain the concept of re-marketing scenarios. |
| Marketing Planning and Performance < 8% | Explain the concept of the marketing calendar, the process of budget planning, the setup of a planning model, the role of marketing areas, the process of spend planning & management, the options to load actuals and commitments from external systems, the concept of media types, and customization options. |
| Extensibility 8% - 12% | Explain varous extensibility options and ways to implement them
|
| Integration and Data Upload 8% - 12% | Explain the concepts when integrating SAP Marketing Cloud with other solutions like Cloud for Customer,SAP Commerce Cloud etc. Additionally Know how to monitor integration errors, the available standard integration scenarios. Set up integration scenarios, and the ways to integrate ERP in context of Marketing Resource Management.
|
| Onboarding and getting started 8% - 12% | Explain the components, roles and authorizations and actions implelented in 2 tier landscape of Marketing Cloud
|
| Analytics and Reporting < 8% | Explain the benefits of the behavior insight application, the benefits of white space analysis, the capabilities of the Marketing Executive Dashboard, the concept of CDS Views, the BusinessObjects Cloud related analytics, embedded analytics, extensibility of CDS views and queries in embedded analytics, and Insight for Sales. |
NEW QUESTION 64
You have defined marketing areas in SAP Marketing Cloud. Where can you use these marketing areas to define access rights for marketing users? (3)
- A. Lead transfers
- B. Budget Plans
- C. Recommendation scenarios
- D. Campaigns
- E. EH Segmentation
Answer: B,D,E
NEW QUESTION 65
A business scenario can include one or more scope items.
- A. Incorrect
- B. Correct
Answer: B
NEW QUESTION 66
What are the 3 real-time Analytics offered to measure Marketing success?
- A. Analytics Apps (Ex. Customer Journey Insight Sentiment Engagement)
- B. Analytical Stories/ Dashboards (Ex. Marketing Executive Dashboard, Lead Dashboard)
- C. All of these
- D. Embedded Analytics (Ex. Campaign Success Reporting)
Answer: C
NEW QUESTION 67
You want to provide agile and real-time analytics with data coming from multiple data sources in SAP Marketing Cloud.
What tool do you use to visualize the data?
- A. SAP BusinessObjects Design Studio
- B. SAP Analytics Cloud
- C. SAP Smart Business, executive edition
- D. SAP S/4HANA embedded analytics
Answer: D
NEW QUESTION 68
What are some of the steps to create a user? (2)
- A. Create a Communication User and Communication Arrangement
- B. Export a .CSV file to SAP Cloud Platform Identity Authentication
- C. Create an employee
- D. Create a contact
Answer: C,D
NEW QUESTION 69
In Predictive Studio, uploading of the score values in the model fit can be done by
- A. a CSV file or the Scores API.
- B. a CSV file only
- C. the Scores API only
Answer: A
NEW QUESTION 70
For which extensions do you need to maintain a business context? (2)
- A. Custom field
- B. Custom business object
- C. Custom view
- D. Custom logic
Answer: A,D
NEW QUESTION 71
Which apps would you use to assign a custom view in segmentation and move to production?
- A. Add Custom View, Marketing Extensibility Status. Export Software Collection
- B. Import Data, Marketing Extensibility, Export Software Collection
- C. Add Custom View, Marketing Extensibility, Export Software Collection
- D. Import Data, Marketing Extensibility Status, Export Software Collection
Answer: C
NEW QUESTION 72
Which of the following are communication prerequisites for integrating SAP Marketing Cloud with public APIs? (3)
- A. Assign communication system to the communication scenario
- B. Assign communication users to the communication system
- C. Create a communication system
- D. Create a communication arrangement
- E. Activate the scenario to enable communication
Answer: B,D,E
NEW QUESTION 73
A Predictive Scenario consists of
- A. data sources
- B. All of these
- C. assigned implementation methods
Answer: B
NEW QUESTION 74
Your customer wants to integrate consumer master data from multiple source systems with different data quality. What should you do to ensure that the most reliable data sources are given preference when the best record is built in SAP Marketing Cloud?
- A. Load the more reliable data source before other ones
- B. Configure the priority for each Origin of Contact ID
- C. Set up a communication medium for each source system
- D. Make sure the source system is sending the Validation Status attribute
Answer: B
NEW QUESTION 75
How does SAP Analytics access SAP Marketing Cloud data?
- A. Through replication from Marketing Data to the Analytics tool
- B. Through CDS-views (Core Data Services), with no need for replication
- C. Through a nightly job that transfers data from the Marketing Cloud to SAP Analytics
- D. Through replication from Marketing Data to SAP Customer Data Cloud, which then replicates to Analytics
Answer: B
NEW QUESTION 76
Which of the following are implementation steps to create Custom Logic? (3)
- A. Test custom logic using predefined test variants
- B. Export in Manage your solution by creating a change project
- C. Publish implementation description to your test system
- D. Create an implementation description using ABAP for key users
- E. Create filter conditions via Live Target Groups
Answer: A,C,D
NEW QUESTION 77
You are building a customer-specific score using the Score Builder. Where can you consume this score? (2)
- A. Consumer/contact profile
- B. Programs
- C. Sentiment Engagement
- D. EH Segmentation
Answer: A,D
NEW QUESTION 78
Which target groups are associated with campaigns? (3)
- A. A multi-channel campaign can be associated with a static target group
- B. A multi-channel campaign can be associated with a dynamic target group
- C. A trigger-based campaign can be associated with a live target group
- D. A trigger-based campaign can be associated with a dynamic target group
- E. A trigger-based campaign can be associated with a static target group
Answer: A,B,C
NEW QUESTION 79
Which apps allow you to perform marketing extensibility operations related to Custom Fields, Custom Business Objects and Custom Views? (3)
- A. Communication Categories and Limits
- B. Export Software Collection
- C. Import Data
- D. Segmentation Configuration
- E. Manage your Solution
Answer: B,D,E
NEW QUESTION 80
SAP Marketing Cloud is a private ABAP Cloud Platform
- A. Incorrect
- B. Correct
Answer: A
NEW QUESTION 81
What technology components is SAP Marketing Cloud based on?
- A. SAP Fiori, SAP Cloud Platform, SAP HANA
- B. SAP Fiori, SAP Netweaver, SAP Delta Warehouse
- C. SAP Fiori, SAP Netweaver, SAP HANA
- D. SAP Portal, SAP Netweaver, SAP Cloud Analytics
Answer: C
NEW QUESTION 82
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C-C4HMC92 Exam Certification Details:
| Cut Score: | 64% |
| Duration: | 180 mins |
| Sample Questions: | SAP C-C4HMC92 Exam Sample Question |
| Level: | Associate |
| Languages: | English |
| Exam: | 80 questions |
SAP C-C4HMC92 Exam Description:
The "SAP Certified Technology Associate - SAP Marketing Cloud (1902) Implementation" certification exam validates that the candidate possesses the fundamental and core knowledge required of the technology consultant profile. This certification proves that the candidate has an overall understanding and in‐depth technical skills to participate as a member of an SAP Marketing Cloud project team in a mentored role. This certification exam is recommended as an entry level qualification.
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