
Updated Oct-2023 Test Engine to Practice Test for Certified-Strategy-Designer Exam Questions and Answers!
Salesforce Certified Strategy Designer Exam Certification Sample Questions and Practice Exam
NEW QUESTION # 22
A design team is following the design thinking process to create a vision for their new loyalty program. While design thinking is an iterative process, there are phases that follow a general order.
Which phase encompasses creating Jobs To Be Done?
- A. Define
- B. Deploy
- C. Prototype
Answer: A
Explanation:
Explanation
Creating Jobs To Be Done is part of the define phase of the design thinking process. This phase involves synthesizing the insights from the empathize phase and framing the problem statement in a human-centered way. Jobs To Be Done are statements that describe what customers are trying to achieve or accomplish through a product or service. References:
https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-prep/create-jo
NEW QUESTION # 23
The design team at Cloud Kicks is making the case for analogous research as part of the design process for a brand new experience.
What should analogous research help them accomplish?
- A. Explain a complex strategy to varied stakeholders.
- B. Bring fun into an otherwise boring project.
- C. Generate unexpected ideas and increase empathy.
Answer: C
Explanation:
Explanation
Analogous research is a type of research that involves looking at examples from other domains or industries that have similar challenges or goals as the design project. It helps generate unexpected ideas and increase empathy by exposing the design team to different perspectives and solutions. References:
https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-prep/conduct
NEW QUESTION # 24
A strategy designer is seeing signals of success with a new product that is driving brand loyalty and decreasing consumers' environmental impact. How should a business case be built for continuing sustainable innovation through a view of a full product lifecycle?
- A. Extend customer journey maps to pre and post purchase.
- B. Source cheaper, locally-grown raw materials.
- C. Purchase carbon offsets for energy used in manufacturing.
Answer: A
Explanation:
Explanation
A business case for sustainable innovation should demonstrate how the product creates value for both the company and the customers throughout its lifecycle, from pre-purchase to post-purchase. Extending customer journey maps to include these stages can help identify opportunities and challenges for enhancing the product experience and reducing environmental impact. Purchasing carbon offsets or sourcing cheaper materials may reduce some costs or emissions, but they do not address the full product lifecycle or the customer perspective.
NEW QUESTION # 25
A design team is following the design thinking process to create a vision for their new loyalty program. While design thinking is an iterative process, there are phases that follow a general order.
Which phase encompasses creating Jobs To Be Done?
- A. Define
- B. Deploy
- C. Prototype
Answer: A
Explanation:
Explanation
Creating Jobs To Be Done is part of the define phase of the design thinking process. This phase involves synthesizing the insights from the empathize phase and framing the problem statement in a human-centered way. Jobs To Be Done are statements that describe what customers are trying to achieve or accomplish through a product or service.
References:https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-p
NEW QUESTION # 26
Cloud Kicks has expanded its business recently by offering customizable footwear and the ability to price bv customer. Along with Sales Cloud, they are looking into additional product options that would help sales reps configure their orders easily.
Which Salesforce product should be considered for this business need?
- A. Marketing Cloud
- B. Commerce Cloud
- C. Revenue Cloud
Answer: C
Explanation:
Explanation
Revenue Cloud is a Salesforce product that should be considered for this business need. It helps sales reps configure their orders easily by providing guided selling, dynamic pricing, contract management, billing automation, and revenue recognition features. It integrates with Sales Cloud to enable seamless quote-to-cash processes. References:https://www.salesforce.com/products/revenue-cloud/overview/
NEW QUESTION # 27
A strategy designer is working with a product team to reach more diverse audiences.
How should the designer make a case for ensuring all future releases meet accessibility standards7
- A. Focus rationale on how refactoring later is more expensive.
- B. Plot accessibility standards against impact and difficulty.
- C. Evaluate competitors' accessibility standards.
Answer: A
Explanation:
Explanation
The designer should make a case for ensuring all future releases meet accessibility standards by focusing rationale on how refactoring later is more expensive than designing for accessibility from the start. This argument appeals to the business logic and cost-benefit analysis of the stakeholders. References:
https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-prep/make-a-
NEW QUESTION # 28
Cloud Kicks (CK) notices a significant customer churn due to a disconnect between product features and user needs.
Which course of action should CK's strategy designer propose to improve the situation"?
- A. Clarify requirements and enable quality assurance teams with better acceptance criteria.
- B. Request product owners to envision future state and provide better requirements.
- C. Facilitate a co-creation workshop to help generate ideas grounded in research insights.
Answer: C
Explanation:
Explanation
The strategy designer should propose facilitating a co-creation workshop to help generate ideas grounded in research insights, to improve the situation of customer churn due to a disconnect between product features and user needs. A co-creation workshop is a method that involves collaborating with stakeholders and users to ideate and prototype solutions based on research findings and user feedback. It helps create solutions that are aligned with user needs and expectations, and increase user engagement and satisfaction. References:
https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-prep/facilitate
NEW QUESTION # 29
Cloud Kicks (CK) wants to prototype and test the value proposition for a potential new business venture.
When gathering customer feedback on the prototype, which question should CK seek answers to when determining if the business model is viable?
- A. What are customers willing to pay?
- B. Would customers recommend this to a friend?
- C. How would customers improve the experience?
Answer: A
Explanation:
Explanation
The question that CK should seek answers to when determining if the business model is viable is what are customers willing to pay? This question helps evaluate the value proposition and revenue streams of the new service, and whether customers perceive the service as worth paying for.
References:https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-p
NEW QUESTION # 30
A design team presents their vision for a new product, and their executive team has some fundamental questions about how the product strategy will drive business outcomes.
What should the strategy designer do to address these concerns?
- A. Provide a breakdown of the strategy, linking features with consumer benefits and outcomes.
- B. Share stories from research that show the design team understands the customers' needs.
- C. Collect feedback and use it to define constraints for a new co-creation activity with stakeholders.
Answer: A
Explanation:
Explanation
The design team should provide a breakdown of the strategy, linking features with consumer benefits and outcomes, to address the concerns of the executive team. This helps communicate the value proposition and rationale of the product vision, and how it aligns with the business goals and objectives.
References:https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-p
NEW QUESTION # 31
Cloud Kicks' (CK) product teams are well-led, productive, and meet their KPIs. However, the teams tend to become siloed and focused on their individual team priorities, occasionally leaving CK's customer experience fragmented.
Which tool should CK's strategy designer recommend to grow and nurture cross-departmental collaboration?
- A. Roadmap of cross-product features
- B. Annual leadership summit
- C. V2MOM with shared methods.
Answer: C
Explanation:
Explanation
The best tool to grow and nurture cross-departmental collaboration is V2MOM with shared methods, as this helps align the teams around a common vision, values, methods, obstacles, and measures. A roadmap of cross-product features or an annual leadership summit may not be enough to foster ongoing collaboration and communication.
NEW QUESTION # 32
After a series of interviews with key stakeholders, a strategy designer realizes the company is duplicating efforts across internal teams, each creating similar programs for customer engagement.
Which approach should the designer propose to create alignment?
- A. Service blueprint workshop
- B. Design sprint
- C. Journey mapping workshop
Answer: A
Explanation:
Explanation
The best approach to create alignment among internal teams who are duplicating efforts is to conduct a service blueprint workshop, as this helps map out the current state of the service delivery across different touchpoints, channels, and actors, and identify gaps, redundancies, and opportunities for improvement. A design sprint or a journey mapping workshop may not be suitable for addressing the internal silos and inefficiencies.
NEW QUESTION # 33
Cloud Kicks customers have publicly challenged the company to use its market-leading position as an ethical force for good in social change What is one way the company can embed ethical use principles into its day to day work?
- A. Quantitative Research
- B. Consequence Scanning
- C. Journey Mapping
Answer: B
Explanation:
Explanation
One way the company can embed ethical use principles into its day to day work is by using Consequence Scanning, which is an agile practice that fits within an iterative development cycle and allows organizations to consider the potential consequences of their product or service on people, communities, and the planet.
Consequence Scanning helps identify and mitigate potential harms or risks, and align the product or service with the organization's values and culture. Quantitative research or journey mapping may not be sufficient or effective for embedding ethical use principles.
NEW QUESTION # 34
Cloud Kicks has identified the following challenge statement regarding an opportunity for customer service transformation: How might we improve our automated online chat experience to be a preferred channel for our customers to seek information and self-service toots?
Which metric should define a successful transformation outcome?
- A. Decreased length of support calls
- B. Increased goal completion rate
- C. Increased human takeover rate
Answer: B
Explanation:
Explanation
The metric that should define a successful transformation outcome is increased goal completion rate. This metric measures how often customers are able to complete their intended tasks or goals through the automated online chat experience, such as finding information or self-service tools. It indicates the effectiveness and satisfaction of the chat experience. References:
https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-prep/measure
NEW QUESTION # 35
Cloud Kicks (CK) has just added sustainability as a corporate value. CK has assigned a strategy designer to partner with the manufacturing team to look for opportunities to improve on its sustainability goals.
What should the designer do to build and rationalize a case with this new team?
- A. Meet with the manufacturing team and give them feasible solutions.
- B. Present research on climate change to the manufacturing team
- C. Analyze internal systems through the lens of environmental risk.
Answer: C
Explanation:
Explanation
The best way to build and rationalize a case with a new team on sustainability goals is to analyze internal systems through the lens of environmental risk, as this helps identify opportunities and challenges for improvement and aligns with the corporate value of sustainability. Meeting with the team and giving them feasible solutions or presenting research on climate change may not be persuasive or relevant enough for the team.
NEW QUESTION # 36
A strategy designer is hired to help service agents pool their shared knowledge, see the bigger picture, and understand what may be causing poor and disjointed support experiences, and where other pain points and opportunities may lie. Which method of co-design workshop should be used?
- A. Journey mapping
- B. Prototyping
- C. Ideation
Answer: A
Explanation:
Explanation
The best method of co-design workshop to help service agents pool their shared knowledge, see the bigger picture, and understand what may be causing poor and disjointed support experiences, and where other pain points and opportunities may lie is journey mapping, which is a visual representation of the user's journey across different touchpoints and channels. Ideation or prototyping may not be suitable for synthesizing and analyzing existing service experiences.
NEW QUESTION # 37
Cloud Kicks (CK) works with various technology platforms built up over decades of acquisitions. Each platform has a different level of design maturity, which creates a very inconsistent user experience. To prioritize what to address first, CK needs to assess the business impact.
Which method is typically used to Quantify design debt7
- A. Heuristic analysis
- B. User interviews
- C. NPS or CSAT
Answer: C
Explanation:
Explanation
NPS or CSAT are methods that are typically used to quantify design debt. NPS stands for Net Promoter Score, which measures how likely customers are to recommend a product or service to others. CSAT stands for Customer Satisfaction Score, which measures how satisfied customers are with a product or service. Both methods help evaluate the impact of design debt on customer loyalty and satisfaction, and prioritize areas for improvement or redesign.
References:https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-p
NEW QUESTION # 38
Cloud Kicks is making sustainability a new core value.
Which methodology should a strategy designer use to help stakeholders understand the impact of that decision on current products and services?
- A. Heuristics evaluation
- B. Corporate integrity workshop
- C. Business model canvas
Answer: C
Explanation:
Explanation
A business model canvas is a methodology that a strategy designer should use to help stakeholders understand the impact of making sustainability a new core value on current products and services. A business model canvas is a tool that helps describe, design, and evaluate the key elements of a business model, such as value proposition, customer segments, revenue streams, cost structure, and key resources. It helps assess the desirability, viability, and feasibility of a product or service, and identify opportunities and risks for improvement or innovation. References:
https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-prep/create-a
NEW QUESTION # 39
A start-up specializing in healthcare is beginning the research and development phases for an application intended for patients and doctors. The strategy designer wants to help both audiences evaluate and prioritize ideas, opportunities, and features toward a shared understanding of a new patient experience.
Which tool should be used to facilitate and share this vision"
- A. Cross-functional survey
- B. Storyboard
- C. Creative brief
Answer: B
Explanation:
Explanation
A storyboard is a tool that should be used to facilitate and share the vision of a new patient experience. A storyboard is a visual narrative that illustrates the user's journey with a product or service, using sketches, images, or text. It helps communicate the value proposition and key features of the solution, and how it addresses the user's needs and goals.
References:https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-p
NEW QUESTION # 40
The design team at Cloud Kicks has designed a desirable solution for customers that is viable to the company's business model. The strategy designer on the team now needs to determine the feasibility of the solution.
Which three main areas should be focused on to assess feasibility?
- A. User desirability, company viability, and deployment stability
- B. Distribution channels, capabilities, and potential partners
- C. Business ROI, data analytics, and customer engagement
Answer: B
Explanation:
Explanation
The three main areas that should be focused on to assess feasibility of the solution are distribution channels, capabilities, and potential partners. Distribution channels are the ways or methods that a product or service reaches the customers, such as online, in-store, or direct. Capabilities are the skills, resources, or technologies that are required or available to implement a solution, such as platform features, integrations, or tools.
Potential partners are the external entities or organizations that can help or support the delivery or operation of a solution, such as suppliers, vendors, or consultants. These areas help evaluate the technical and operational feasibility of the solution, and identify the gaps or opportunities for improvement or innovation. References:
https://trailhead.salesforce.com/en/content/learn/modules/salesforce-strategy-designer-certification-prep/create-a
NEW QUESTION # 41
A Strategy Designer at Cloud Kicks presents narrative to drive stakeholder alignment for a new product vision.
In addition to the narrative, what should the designer provide to create alignment?
- A. A roadmap to minimize miscommunication about milestones in the build process.
- B. Incentives to motivate internal stakeholders to align with the proposed future state
- C. The strategic case including a breakdown of features and why they meet audience needs.
Answer: C
Explanation:
Explanation
In addition to the narrative, the designer should provide the strategic case including a breakdown of features and why they meet audience needs to create alignment. The strategic case is a way to explain how the new product vision aligns with the company's mission, values, goals, and capabilities. It also shows how the product features address user needs, pain points, motivations, and behaviors. This can help persuade internal stakeholders to support the new product vision by demonstrating its value proposition and relevance.
Incentives may motivate stakeholders temporarily but they do not create lasting alignment or commitment. A roadmap may show how the new product vision will be implemented but it does not justify why it should be pursued.
NEW QUESTION # 42
The team at Cloud Kicks is spending too much time curating dashboards of the company's sales pipeline for multiple different levels of leadership, who are interested in different views of the same data.
What should the strategy designer recommend to help the team efficiently share the right data?
- A. Develop reports in Sales Cloud.
- B. Provide Kanban view in Revenue Cloud
- C. Create dashboards in Tableau.
Answer: C
Explanation:
Explanation
The best recommendation to help the team efficiently share the right data is to create dashboards in Tableau, as this allows them to visualize and analyze data from different sources, customize and filter views, and share insights with different audiences. Developing reports in Sales Cloud or providing Kanban view in Revenue Cloud may not offer the same level of flexibility and functionality as Tableau.
NEW QUESTION # 43
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