- Exam Code: M2090-618
- Exam Name: IBM Business Analytics Midmarket Foundational Sales Mastery Test v2
- Certification Provider: IBM
- Corresponding Certification:Sales Mastery
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IBM M2090-618 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Solution Mapping & Competitive Positioning | 20% | - Upsell and expand scenarios - Competitive differentiation - Matching solutions to customer needs |
| Topic 2: Sales Strategy & Value Proposition | 25% | - Pricing, packaging and financing options - Articulating business value and ROI - Identifying qualified opportunities - Overcoming common objections |
| Topic 3: Midmarket Business Analytics Landscape & Trends | 20% | - Value of analytics for midmarket organizations - Market trends and business drivers - Key customer pain points in midmarket |
| Topic 4: IBM Business Analytics Midmarket Portfolio | 35% | - Positioning and differentiators - IBM Cognos Express family overview - IBM Cognos Insight features and use cases - IBM SPSS for midmarket applications |
IBM Business Analytics Midmarket Foundational Sales Mastery Test v2 Sample Questions:
1. You are in a meeting with the VP of Finance. Which would be a high yield question to ask?
A) Can you tell me how you track the daily volume of your call centers by region and service center?
B) How do you communicate plans and forecasts to other groups in the company such as operations, research and development and sales?
C) Are business users able to create reports and analyze information or are they reliant on IT for this information?
D) Do you have visibility into how your suppliers are impacting your production line efficiency?
2. At a minimum, what IBM Cognos Express software entitlement(s) does each customer require?
A) IBM Cognos Express Connector and one of the user roles
B) IBM Cognos Express Administrator and an IBM Cognos Express Connector
C) IBM Cognos Express Administrator
D) IBM Cognos Express Administrator. IBM Cognos Express Connector and IBM Cognos Express Consumer
3. During a conversation with the Sales Director, you try to uncover areas where your solution could add value in his department. Which question would you ask?
A) Are you able to identify which promotional periods or campaigns were the most productive in converting leads?
B) How much time do you spend manually aggregating and managing budgets rather than working on strategic initiatives?
C) How do you communicate financial plans and forecasts to other groups in the company such as operations or research and development?
D) What happens when you need to combine information from multiple data sources to produce business reports?
4. The market is shifting to an increased focus on Line of Business buyers. Which shift is NOT happening right now?
A) Marketing will own and influence 50 to 60% of the IT budget
B) IT has a seat at the table to facilitate innovation
C) HR will own and influence over 50% of the of IT budgets
D) Finance will own and influence a high percentage of IT budgets
5. What are the top 2 (two) functional objectives identified by organizations with active big data pilots or implementations?
A) Operational Outcomes and Risk/Financial Management
B) Employee Collaboration and Customer Centric Outcomes
C) Customer Centric Outcomes and Operational Optimization
D) Risk/Financial Management and New Business Model
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: A | Question # 3 Answer: C | Question # 4 Answer: B | Question # 5 Answer: C |
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