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IBM P8010-096 Exam Syllabus Topics:

IBM Unica Enterprise Campaign Technical Mastery Test V1 Sample Questions:

1. In Unica Campaign, what tab/sheet do campaign managers or campaign designers use to plan out whom to contact, which offers to extend to them, and which groups will be designated as tests/controls?

A) Target Cell Spreadsheet
B) Financials Tab
C) Analysis Tab
D) Offer Tab

2. Which Unica Campaign process defines the criteria to locate a set or group, such as a list of customers, from a customer's marketing data?

A) Audience
B) Select
C) Sample
D) Merge

3. In a Unica Campaign installation, what is recommended for a customer who wants to set up the separation between groups of users?

A) Use LDAP or Active Directory.
B) Create multiple partitions.
C) Maintain separate installations of Unica Campaign.
D) Create multiple user databases.

4. When offers are assigned in a Mail List or Call List process, what is automatically created by Unica Campaign?

A) Treatment instance
B) Cell ID
C) Campaign code
D) Offer ID

5. What utility tool should a customer use if they want to export an XML version of configuration settings for backup, or to import the settings into a different installation of Unica Marketing Platform?

A) unica_actrg
B) populateDb
C) partitionDb
D) configTool

Solutions: